Leader
Summer 2022
2023 was kicked off with ‘Ins’ and ‘Outs’ lists this year, letting people reflect on what’s serving them and what they should move away from for a successful year of growth.
Just as important as the age old ‘be more healthy this year’, is deep reflection on those work blockers. It’s likely that Marketing is going to see its fair share of changes this year, but how do we actively encourage those positive shifts? How can we do more with less without hindering experience?
If you’re keen to see if your Marketing Tech Stack should fall within the ‘In’ or ‘Out’ list this 2023, you can read our new piece:
We’ve included two of the four signs below to give you a taster of what’s inside….
If you have no ability to manage the frequency of communications sent because they’re coming from different solutions, it’s impossible to create the perfect cadence, and there’s a high risk of over-messaging.
Your channels need to work together to deliver a smooth and consistent experience across every touchpoint. If you struggle to join these channels cohesively across the customer journey then the reality is disjointed messaging, and send frequency across platforms is really difficult to moderate.
What you can expect to find out in the guide:
Read the full guide to find out what retail marketers should say goodbye to this year for the best customer experience.
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