Mathilde Jeakings Product Marketing Manager
Posted 13th May 2020

April 2020 product roundup

Topics: Product updates

The past few weeks have only emphasised the importance of creating meaningful marketing experiences to engage your customers. To help you create contextually-relevant messaging,  last month we released two new features to add to your automation campaigns strategy: automation blueprints and trigger on price drop. Read on to find out more about everything we released last month.

Automation Blueprints

Create new automation campaigns without requiring as much resource using automation blueprints. The out-of-the-box campaigns provide inspiration for new automation campaigns. Each automation blueprint has been created to be a perfect starting point for new campaigns so they can be created quicker and with less work. 

Automation Blueprints are available for welcome, browse abandonment, post repeat-purchase campaigns and more. Use in combination with our powerful segmentation and personalisation capabilities to achieve your retention marketing goals.

Read the docs>

Trigger on Price Drop

Tailor sale content to focus on the users that are most likely to convert with the new trigger available in automation campaigns: trigger on price drop. Setup automation campaigns to send when a product a contact has recently viewed has gone on sale.  Offer a personalised experience to re-engage leads, convert customers and increase revenue. 

Read the docs>

Colour Picker

Colour Picker V2

In March we welcomed the new colour picker, and in April we bought you even more functionality.

The all-new email colour pickers give you the freedom to customise the colours of your text and blocks with no HTML attached. 

You can now: 

  • Change your text colour 
  • Change your block colour
  • Set background colour to all blocks
  • Set text colour to all blocks

Let your creativity flare, with no extra help needed to change the colours of emails, so you can make them as contextual and engaging as possible. 

Read the docs> 

As always, keep your eyes peeled for new releases coming soon! 

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CRM Manager at Sigma Sports

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