Being able to accurately track and measure campaigns is crucial to implementing a successful, revenue-generating ecommerce marketing strategy.
This guide to UTM tagging will teach you how!
Which marketing campaigns and campaigns convert the best? You won’t know unless you track them.
Attribute conversions accurately
Monitor relevant KPIs and attribute conversions to the right channels, for each of your campaign sources.
Make data-driven marketing decisions
Use what you learn from your data to know which channels to invest in, and make marketing decisions confidently.
As an example, let’s think about www.shoeshop.com, an online retailer
When a visitor arrives at Shoeshop.com with a UTM-tagged URL, those UTM parameters will be appended to the landing page and saved in a cookie.
There are 5 parameters you can add to your URLs, and each must be paired with a value that you assign:
In case you decide to manually create your tracking codes, here are some guidelines:
Take the first step toward smarter customer marketing