Iain Moss
Iain Moss
Posted 26 February 2020

February 2020 product roundup

Topics: Product updates

At Ometria we always use customer feedback to shape what’s next on the roadmap, so thanks to everyone who has shared feedback, participated in betas and taken part in workshops.  Whether you’re at the start of your Ometria journey or you’re a seasoned expert, find out how these newly released features can help you get the most from Ometria. 

Subject Line Validation

Subject line validation

Subject lines are key to your email open rates, and we don’t want anything to get in the way of reaching your goals. Ometria’s subject line validator checks to make sure all merge tags and ‘if’ conditions  (% ({%if … %}) are correct and work in the way expected, so you can send personalised subject lines with confidence. 

Find out more about merge tags

Find out more >>


Segment flags

To help you manage your segments in Ometria, we’ve released segment flags. This feature makes it easier for you to see which segments are in use in broadcast and automation campaigns, so at a glance you can make a decision whether to archive unused segments – keeping Ometria tidy and up-to-date. 

Find out more >>


Phone Numbers

Phone numbers in Ometria 

With this update we’re laying the foundations for new functionality coming soon… 

The Ometria customer data platform neatly organises all your customer data in one place and updates in real time. You can now store, view and export contacts’ phone numbers from Segment Explorer.

Find out more >>


A new look for the Ometria platform

If you’ve logged into the platform this week, you’ll have noticed our platform has a new look! 

Following on from our rebrand, we’ve given the Ometria platform a makeover. Learn more about the inspiration behind our new brand.

Find out more >>


Keep your eyes peeled for more releases coming soon… 

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