As consumers increasingly turn to mobile devices to interact with brands and make purchases, SMS has become a popular channel for retailers to send marketing messages.
We know that SMS can have a bad rap in terms of feeling spammy, difficult to opt-out of, unpersonalised and not always conducive to a good customer experience.
Ometria’s customer experience-focused SMS automation functionality sets out to change that, helping retailers reach their customers with relevant, timely SMS messages that leverage personalisation and segmentation – ideal for transparent communication, like time-critical and high-priority messages.
We’ve launched SMS as part of our automation campaign builder to help you incorporate text messages into the customer journey. SMS in Ometria delivers everything you need to make SMS a positive customer experience.
You can send personalised SMS campaigns to get your customers’ attention at the right moment; incorporating it into new or existing automation campaigns, such as:
If you are an existing Ometria customer, and want to find out more about incorporating SMS into your automation campaigns, get in touch with your customer success manager.