Mathilde Jeakings Product Marketing Manager
Posted 9th July 2020

New in Ometria: SMS for automation

Topics: Product updates

Introducing SMS automation 

As consumers increasingly turn to mobile devices to interact with brands and make purchases, SMS has become a popular channel for retailers to send marketing messages. 

We know that SMS can have a bad rap in terms of feeling spammy, difficult to opt-out of, unpersonalised and not always conducive to a good customer experience. 

Ometria’s customer experience-focused SMS automation functionality sets out to change that, helping retailers reach their customers with relevant, timely SMS messages that leverage personalisation and segmentation ideal for transparent communication, like time-critical and high-priority messages.

Create great customer experiences with SMS automation

We’ve launched SMS as part of our automation campaign builder to help you incorporate text messages into the customer journey. SMS in Ometria delivers everything you need to make SMS a positive customer experience.

  • Advanced segmentation Build sophisticated segments based on any customer attribute or behaviour. 
  • Personalisation Make messages relevant to the recipient using a range of personalisation attributes.
  • Testing – Preview the exact same message your customers will receive, with the ability to send test SMS messages straight to your phone. 
  • Opt-out Make sure you’re compliant using our in-built opt-out option.

Add value when it counts

You can send personalised SMS campaigns to get your customers’ attention at the right moment; incorporating it into new or existing automation campaigns, such as:

  • Price drop Tell clients when a product they are interested in has reduced in price.
  • Birthday – Make your customers feel valued by sending a note on their special day.
  • Win-back – Customers not engaging with email? Try re-engaging contacts using SMS.
  • VIP recognition – Make your high-value customers feel more important and valued, by recognising when they hit specific loyalty criteria.

If you are an existing Ometria customer, and want to find out more about incorporating SMS into your automation campaigns, get in touch with your customer success manager. 

If you’re interested in finding more about how Ometria powers personalised cross-channel customer experiences, check out our platform page, or reach out to book a demo.

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Having Ometria has completely transformed our approach to CRM.
Credence Pym,
CRM Manager at Sigma Sports

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