As the New Year heaves into view, we’ve taken a step back to revisit some of our most popular blog posts published in 2017 – with a few of our favourites from elsewhere thrown in for good measure.
From the Ometria blog | From predictive replenishment to taste profiling, here are four ways AI can—and will— improve your brand’s customer experience.
From the Ometria blog | How your brand could be using AI to augment its marketing right now.
From the Ometria blog | We decided it was time to take a closer look at what these two retail giants were up to with their customer journey marketing.The results were nothing short of interesting.
From the Ometria blog | Here are a few examples of the email templates used by contemporary label Finery for its biggest lifecycle marketing campaigns.
From the Ometria blog | This post focuses specifically on six good reasons online retailers should get in touch with customers following their *first* ever purchase.
From the Ometria blog | What cohort analysis is, and how today’s leading ecommerce marketers can use it.
From Email Monks | A succinct exploration of the importance of paying attention to the text-to-image ratio in your email marketing campaigns.
From the Ometria blog | Why it’s worth giving your transactional emails a well-needed revamp.
From the Ometria blog | Every October, we forage through our inboxes to see which retailers are sending the spookiest, smartest, emails. Here are 2017’s picks.
From the Ometria blog | As we all know, welcome emails are your chance to make a lasting impression. Here’s one fashion brand showing us all how it’s done.
From the Ometria blog | Here at Ometria, our HTML team are passionate about well-crafted email templates, responsive design and deliverability, so we sat down with them to hear their key pieces of advice.
From the Ometria blog | Ometria’s resident GDPR expert and General Counsel Julian Palmer explains exactly what the upcoming regulation means for ecommerce marketers.
From the Ometria blog | The argument for double opt-in has become a lot stronger in recent years, which is in part due to GDPR.
From DIGIDAY UK | An article exploring how and why high-fashion brand Gucci was making the effort to “send shoppers in the holiday spirit to its branded app”.
16) The seven stages of smart ecommerce marketing
From Econsultancy | This post tackles the million-dollar question: What can today’s retailers do to stay on top of their game and pave the way for long-term prosperity?
17) Seven product recommendation engines (and when to use them)
From the Ometria blog | Seven recommendation engines that can help retailers put the best products in front of the best contacts.
From the Ometria blog | Five channels all you ecommerce marketers should be personalising right now, and how you can go about doing it.
19) Why Maybelline is winning at social media
From DIGIDAY UK | How Maybelline is successfully driving social media engagement in today’s competitive retail climate.
20) Behind Pinterest’s push to make the world pinnable
From Venture Beat | When it comes to retail, we all know how powerful Pinterest can be. This post takes a closer look at the tech giant’s “push to make the world pinnable”.
From City AM | City AM on the biggest retail trends you can expect to see in the coming years.
From the Ometria blog | For our latest ebook, we asked 15 ecommerce marketing experts what they think will be a big trend or innovation in the coming year. Listed in this post are three things that came up.
Take the first step toward smarter customer marketing