The Ometria Content Hub

Dig into the most pressing consumer trends, get tips and tricks from retail marketing experts, and watch leading retailers share their stories and successes from Lifecycle.

 

CDMP Buyer's Guide
CDMP
CDMP Buyer's Guide
The definitive buying guide. Everything you need to know to understand CDMPs, evaluate and compare your tech options, and ultimately find the best fit for your brand.
What’s stopping Marketers from achieving personalization?
Customer Experience
What’s stopping Marketers from achieving personalization?
Watch this on-demand webinar with Michelle Schroeder, CMO at Ometria, to get her take on what’s stopping marketers from achieving truly personalized experiences.
7 predictors of growth in ecommerce
Growth
7 predictors of growth in ecommerce
What KPIs and metrics are the best indicators for CRM growth? Download our guide today for all the analysis, data insights, and more crucial metrics for growth.
Advanced guide to marketing automation
Automation
Advanced guide to marketing automation
Learn how smart retention marketers are using automation to increase engagement and expand lifetime value at every stage in the customer journey.
Fashion Forward Report
Customer Experience
Fashion Forward Report
Want to know what items 2,000 U.S. fashion consumers plan to buy in the next twelve months? Our Fashion Forward report has all the answers, with spending habits, preferences, and predictions broken down by key consumer demographics.
Retail at a Crossroads
Loyalty
Retail at a Crossroads
As the world begins to transform to a post-pandemic scenario, how will this wave of change interact with this new reality? And more importantly, what trends will determine the retailers who will win, and those that will lose?
6 key retention insights
Reporting & analytics
6 key retention insights
With physical retail re-opening across the world, how can retailers maintain and grow their digital efforts? In other words, what does a good retention strategy look like?
Post Black Friday Checklist
Black Friday/ Cyber Monday
Post Black Friday Checklist
Got an influx of new customers from Black Friday? Now's the time to think about how to keep these shoppers engaged during the holidays and beyond.
Guide: The Experience Expectation
Customer Experience
Guide: The Experience Expectation
There is a gap between the experience customers expect from retailers and what these retailers deliver. This guide will show how retail marketers can bridge this gap and create the experiences their customers love.

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Having Ometria has completely transformed our approach to CRM.
Credence Pym, CRM Manager at Sigma Sports

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