Before Ometria, Café du Cycliste’s marketing strategy revolved around sending mass, undifferentiated newsletters to its whole customer base.
Wanting to match its premium product offering with a more bespoke, personalised marketing experience throughout a customer’s journey with the brand, the cycling clothing retailer realised it was held back by its marketing setup.
Limited by its ESP, which was unable to match transactions with on-site behaviour and provide actionable insights into its customer base, Café du Cycliste wanted a solution that would bring all its customer data into one place, and enable its marketing team to personalise their marketing messages.
Café du Cycliste called upon Ometria because it wanted a single solution that would provide both detailed customer insight and the ability to action that insight in a personalised retention marketing strategy.
With the help of Ometria’s retention marketing experts, the brand was able to set up:
As a result of using Ometria for its customer marketing, Café du Cycliste experienced:
Ometria has allowed us to provide our customers with more relevant and personalised marketing. Since we started using it, the connection to our Magento backend has been impeccable and the ease with which you can segment audiences makes reporting and analysing campaigns and product performance really easy.