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Finisterre

Ometria helped give Finisterre a single customer view, to understand the behaviour of their most loyal customers and increase customer retention.

10x boosted revenue per email sent
2% increase in total overall online revenue
500% ROI on the Ometria platform

The Challenge

Finisterre has built a strong brand which resonates well with the cold water surfing community. With a growing customer base, the company wanted to increase revenues and grow its repeat purchase rate.

The brand approached Ometria to help give them a single customer view, to understand the behaviour of their most loyal customers, and to establish how they could turn more of their customers into regular, repeat shoppers.

This required Ometria’s proprietary on-site tracking technology, as well as full integration into both their ecommerce platform, and their email service provider.

The Solution

Ometria’s simple integration with both Magento and Mailchimp meant that Finisterre went live on the platform within one day.

The platform’s detailed customer insights enabled the Finisterre team to identify the stages customers were at in their buyer journey – from subscribers to one-time buyers to repeat buyers – as well as those that had become dormant, or who were at risk of lapsing.

As a result, the team was able to identify a big opportunity – preventing customers from lapsing. Finisterre then used Ometria to trigger automated, personalised emails to relevant customers in order to prevent this.

The Results

Within the first month of running campaigns with Ometria, Finisterre:

10x
boosted revenue per email sent
2%
increase in total overall online revenue
500%
ROI on the Ometria platform

We needed to better understand our customers’ behaviour, what was going well and what we could improve on. With Ometria, we quickly had intuitive, retail-specific insights that we could action right away. Invaluable to any data-driven business today.

Gregor Matthews - Head of Marketing, Finisterre

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Having Ometria has completely transformed our approach to CRM.
Credence Pym, CRM Manager at Sigma Sports

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