It was while helping out at his grandparents’ successful fruit store in London’s East End that Jonathan Holmes, founder of premium furniture retailer LuxDeco, learned the true importance of building one-to-one relationships with customers.
Taking this staple of traditional face-to-face business and applying it to ecommerce, however, presented more of a challenge: with so many brand touchpoints in the online world, how could LuxDeco ensure that each customer was met with a bespoke, personalised experience, no matter how they chose to interact with the brand?
To achieve this, LuxDeco needed a marketing solution that would:
Create a single customer view that underpinned all marketing communications with accurate, comprehensive data about each customer.
Give the brand the ability to send relevant, personalised messages at the right point in the customer journey.
Using the Ometria platform and insight from the customer success team, LuxDeco was able to:
Then, using Ometria’s automated campaign builder, the brand was able to:
Since it started working with Ometria, LuxDeco has experienced:
Ometria has enabled us to seamlessly understand the user, and customer signals to build an effective, efficient and successful marketing program. It’s allowed us to place the customer at the heart of our decision making.