All retailer data is ingested into Ometria platform as part of onboarding
As part of the Ometria data audit, the retailer’s data is audited and assessed against our proprietary retail benchmarks
We create a Marketing Action Plan - a prioritized set of recommended actions and expected uplift.
The CRM team and Ometria work together to implement the Marketing Action Plan within the Ometria platform
The success of these initiatives is regularly monitored and optimization opportunities are highlighted
Average annual increase in CRM revenue using the Methodology
This is on average 2x faster than growth without Ometria
From the benchmarking in our Data Audit to the bespoke recommendations in our Marketing Action Plan, each element of the Ometria Methodology is made to measure.
We take time to understand your CRM objectives, and create a data-driven action plan for helping you reach them.
At each stage, the Ometria Methodology is underpinned by retail expertise, and almost a decade’s experience helping some of the world’s fastest retailers grow faster.
Our data audit and benchmarking are powered by a data model of over 5 billion data touch points from retail and ecommerce customers.
We chose Ometria because they offer genuine partnership and an agile, flexible solution. We were impressed by Ometria’s tech, and also by the team’s retail expertise – especially when it came to the Ometria Methodology, which will provide us with a data-driven path to prioritising and optimising our marketing initiatives.
We were looking for a technology solution that would provide genuine partnership in helping us achieve our commercial objectives rather than just being a tool we pay for.
We wanted a solution that delivers connected experiences across all channels and devices, and Ometria offers us both the sophisticated tech and the ongoing partnership to take our CRM strategy to the next level through its Methodology. It will give the team access to customer insight that used to take hours to surface to offer our customers a more personalized marketing experience.
Ometria is a smart ESP that lets retailers increase customer revenue by sending personalized, relevant marketing messages throughout the customer journey.
Our platform combines AI-based intelligence and orchestration with a retail-specific cross-channel marketing platform, upgrading a traditional ESP.
We are trusted by the fastest-growing retail brands in the world such as Whistles, MADE.com, Hotel Chocolat and Feelunique.
See Ometria’s AI-driven customer insights and cross-channel marketing platform in action.
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