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The Ometria Methodology

Ometria is the only marketing technology for retailers that is underpinned by a unique methodology for driving CRM growth
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The Ometria Methodology is our five-step growth framework that provides each of our customers with a bespoke CRM roadmap for reaching their strategic goals, using the Ometria platform.
1) Collate

All retailer data is ingested into Ometria platform as part of onboarding

2) Evaluate

As part of the Ometria data audit, the retailer’s data is audited and assessed against our proprietary retail benchmarks

3) Plan

We create a Marketing Action Plan - a prioritized set of recommended actions and expected uplift.

4) Implement

The CRM team and Ometria work together to implement the Marketing Action Plan within the Ometria platform

5) Optimize

The success of these initiatives is regularly monitored and optimization opportunities are highlighted


Average annual increase in CRM revenue using the Methodology


This is on average 2x faster than growth without Ometria

Tailor-made for each client

From the benchmarking in our Data Audit to the bespoke recommendations in our Marketing Action Plan, each element of the Ometria Methodology is made to measure.


We take time to understand your CRM objectives, and create a data-driven action plan for helping you reach them.

Retail specialists
Retail specialists

At each stage, the Ometria Methodology is underpinned by retail expertise, and almost a decade’s experience helping some of the world’s fastest retailers grow faster.

Powered by Ometria’s data model

Our data audit and benchmarking are powered by a data model of over 5 billion data touch points from retail and ecommerce customers.

All We Wear Group Logo

We chose Ometria because they offer genuine partnership and an agile, flexible solution. We were impressed by Ometria’s tech, and also by the team’s retail expertise – especially when it came to the Ometria Methodology, which will provide us with a data-driven path to prioritising and optimising our marketing initiatives.

Federica Miselli – Digital Business Director at All We Wear Group
Vivo Life Logo

We were looking for a technology solution that would provide genuine partnership in helping us achieve our commercial objectives rather than just being a tool we pay for.

We wanted a solution that delivers connected experiences across all channels and devices, and Ometria offers us both the sophisticated tech and the ongoing partnership to take our CRM strategy to the next level through its Methodology. It will give the team access to customer insight that used to take hours to surface to offer our customers a more personalized marketing experience.

Amy Harman – Global Head of CRM & Customer Experience at Vivo Life

The Data Audit

Our Data Audit is delivered after carefully analyzing and benchmarking the retailer’s data against our proprietary data model. It uncovers detailed insight into a retailer’s CRM performance and customer base health.

The Marketing Action Plan

With a full picture of the retailer’s marketing performance and an in-depth understanding of their CRM objectives, we create a prioritized Marketing Action Plan with recommendations on the specific marketing initiatives and tactics that will help them reach their goals.

A true partnership

We are passionate about helping retailers reach their CRM goals using our technology. Through our Methodology, customer success, ongoing support and professional services, we provide the expert support and guidance to drive the optimum value from the Ometria platform.
About Ometria

Ometria is a smart ESP that lets retailers increase customer revenue by sending personalized, relevant marketing messages throughout the customer journey.

Our platform combines AI-based intelligence and orchestration with a retail-specific cross-channel marketing platform, upgrading a traditional ESP.

We are trusted by the fastest-growing retail brands in the world such as Whistles,, Hotel Chocolat and Feelunique.

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See Ometria’s AI-driven customer insights and cross-channel marketing platform in action.

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Take the first step toward smarter customer marketing

Having Ometria has completely transformed our approach to CRM.
Credence Pym, CRM Manager at Sigma Sports

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