Time is more often, not your friend. So building campaigns shouldn’t be complex and all-consuming. What’s more, personalisation doesn’t need to come at the cost of slower speed to market. Having the ability to utilise customer data in your campaigns within one platform means keeping your cool while multitasking, even during those seasonal peaks.

The switch towards more responsive, creatively-focused content for our homeware retailers saw a significant increase in engagement within broadcast emails. The more that content was reactive to the current climate, the more it resonated with customers, increased engagement and reduced churn.

All brands want their customers to be loyal – but what does it actually mean? Get visibility into your different customer lifecycle stages to make room for special treatment for your VIPs. With Ometria, you can utilise the expertise of our Retail Success team who, with your instruction, build a bespoke strategy where you’d see how it’s possible to leave discounting to the last resort, in favour of true personalisation.