Considered CRM

Frequency of purchase can often be few and far between for homeware brands, which is why keeping an active and engaged customer base is crucial for healthy retention. Homeware brands deserve to have a holistic view of their customers, empowering marketers to create automated cross- channel campaigns based on predictive customer behaviour.

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Who is Ometria?

Ometria is a customer data and marketing platform built exclusively for retailers to send the most personalised, relevant and timely cross- channel marketing. Combining the data capabilities of a CDP with a cross-channel marketing orchestration platform, we believe the best customer experiences are made with solutions that are purpose-built for retail.

Speedy season

Time is more often, not your friend. So building campaigns shouldn’t be complex and all-consuming. What’s more, personalisation doesn’t need to come at the cost of slower speed to market. Having the ability to utilise customer data in your campaigns within one platform means keeping your cool while multitasking, even during those seasonal peaks.

Know thy customer

The switch towards more responsive, creatively-focused content for our homeware retailers saw a significant increase in engagement within broadcast emails. The more that content was reactive to the current climate, the more it resonated with customers, increased engagement and reduced churn.

Loyalty- who stays when it rains?

All brands want their customers to be loyal – but what does it actually mean? Get visibility into your different customer lifecycle stages to make room for special treatment for your VIPs. With Ometria, you can utilise the expertise of our Retail Success team who, with your instruction, build a bespoke strategy where you’d see how it’s possible to leave discounting to the last resort, in favour of true personalisation.

Why a CDMP?

Customer data and marketing platforms (CDMPs) represent an evolution of both the CDP and marketing orchestration categories; and are a response to the growing expectations of today’s consumers. These consumers expect to be taken on a journey where their shopping behaviour is understood, and all marketing communications are tailored towards their buying journey.

 

What’s crucial within a CDMP like Ometria is having the ability to use AI to predict your customers’ next step so that you always deliver the perfect message on the right channel while hitting your growth goals.

MADE’s story

What our other homeware clients say

Cox & Cox used the Ometria platform to identify customers based on their lifecycle stage, as well as each customer’s category-based affinity to create an individually-personalised broadcast campaign, resulting in a 40% increase in AOV.
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Read about the epic love story between lapsed customers and automation that brought about a 28% increase in orders.
Read the full case study

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marketing experts today!

The customer data and marketing platform for retail

Ometria combines the data capabilities of a CDP with a cross-channel marketing orchestration platform, letting retail marketers create relevant experiences throughout the customer journey.

Customer data and marketing platform

The Ometria Retail Success Model™

Our Retail Success Model™ is a first-of-its-kind data science model for driving CRM growth in retail. It combines four proprietary AI algorithms that analyze a retailer’s CRM performance and delivers a bespoke marketing plan for reaching their revenue goals.

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2x
CRM growth rate
82%
Annual increase in CRM revenue

Retail brands forever

We believe the best customer experiences are made with solutions that are purpose-built for retail.

That’s why retail and ecommerce brands choose Ometria – and stay with us.

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Take the first step toward smarter customer marketing

Having Ometria has completely transformed our approach to CRM.
Credence Pym, CRM Manager at Sigma Sports

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