CRM for the sole


In the saturated online footwear market, the retailers that succeed are able to offer their customers relevant experiences and appeal to the very essence of their customers’ buying behaviour and product desires. 

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The customer data and marketing platform for footwear retailers

Ometria combines the data capabilities of a CDP with a cross-channel marketing orchestration platform, letting retail marketers create relevant experiences throughout the customer journey.

Combine detailed customer insight with search data and social trends to craft campaigns tailored to customers’ current interests. Whether this is based on categories like boots, heels, trainers or down to specific products, this visibility is what will make your overall strategy more responsive to rapid changes in customer taste profiles.

Customer data and marketing platform

Why a CDMP?

Consumers expect to be taken on a journey where their shopping behaviour is understood, and all marketing communications are tailored towards their buying journey.

What’s crucial within a CDMP like Ometria is having the ability to use AI to predict your customers’ next step so that you always deliver the perfect message on the right channel while hitting your growth goals.

Customer data and marketing platform
Efficiency is key

Having the ability to use customer data in your campaigns within one platform means keeping your cool while multitasking, even during those seasonal peaks.

Know thy customer

Combine detailed customer insight with search data and social trends to craft campaigns tailored to customers’ current interests.

Loyalty- who stays when it rains?

Get visibility into different customer lifecycle stages to make room for special treatment for your VIPs.

What our footwear clients say

One of the reasons Ego joined Ometria was because building campaigns with their previous provider used to be time consuming and difficult. But after joining Ometria, the brand saw 2x
faster speed to market for personalized campaigns. Switching their strategy from acquisition to retention also saw a 63% increase in repeat customers.
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Catherine Frame, CRM Manager at fashion streetwear retailer Footasylum, discussed the company’s shift to abandonment campaigns which delivered an open rate increase of 16% and conversation rate increase of 64%.
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The Ometria Retail Success Model™

Our Retail Success Model™ is a first-of-its-kind data science model for driving CRM growth in footwear brands. It combines four proprietary AI algorithms that analyze a retailer’s CRM performance and delivers a bespoke marketing plan for reaching their revenue goals.

Find out how
CRM growth rate
Annual increase in CRM revenue

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Take the first step toward smarter customer marketing

Having Ometria has completely transformed our approach to CRM.
Credence Pym, CRM Manager at Sigma Sports

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