Leader
Summer 2022
In the saturated online footwear market, the retailers that succeed are able to offer their customers relevant experiences and appeal to the very essence of their customers’ buying behaviour and product desires.
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Ometria combines the data capabilities of a CDP with a cross-channel marketing orchestration platform, letting retail marketers create relevant experiences throughout the customer journey.
Combine detailed customer insight with search data and social trends to craft campaigns tailored to customers’ current interests. Whether this is based on categories like boots, heels, trainers or down to specific products, this visibility is what will make your overall strategy more responsive to rapid changes in customer taste profiles.
Consumers expect to be taken on a journey where their shopping behaviour is understood, and all marketing communications are tailored towards their buying journey.
What’s crucial within a CDMP like Ometria is having the ability to use AI to predict your customers’ next step so that you always deliver the perfect message on the right channel while hitting your growth goals.
Having the ability to use customer data in your campaigns within one platform means keeping your cool while multitasking, even during those seasonal peaks.
Combine detailed customer insight with search data and social trends to craft campaigns tailored to customers’ current interests.
Get visibility into different customer lifecycle stages to make room for special treatment for your VIPs.
Our Retail Success Model™ is a first-of-its-kind data science model for driving CRM growth in footwear brands. It combines four proprietary AI algorithms that analyze a retailer’s CRM performance and delivers a bespoke marketing plan for reaching their revenue goals.
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Take the first step toward smarter customer marketing