Ralph Lauren once said it’s easier to follow fashion than it is to have personal style. But what if it doesn’t need to be? Make it easy for your customers to see what they’re actually interested in, instead of what they think they should be.
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Ometria combines the data capabilities of a CDP with a cross-channel marketing orchestration platform, letting retail marketers create relevant experiences throughout the customer journey.
Combine detailed customer insight with search data and social trends to craft campaigns tailored to customers’ current interests. Whether this is based on categories like jackets, dresses, shirts or down to specific products, this visibility is what will make your overall strategy more responsive to rapid changes in customer taste profiles.
Consumers expect to be taken on a journey where their shopping behavior is understood, and all marketing communications are tailored towards their buying journey.
What’s crucial within a CDMP like Ometria is having the ability to use AI to predict your customers’ next step so that you always deliver the perfect message on the right channel while hitting your growth goals.
Having the ability to use customer data in your campaigns within one platform means keeping your cool while multitasking, even during those seasonal peaks.
Combine detailed customer insight with search data and social trends to craft campaigns tailored to customers’ current interests.
Get visibility into different customer lifecycle stages to make room for special treatment for your VIPs.
Our Retail Success Model™ is a first-of-its-kind data science model for driving CRM growth in retail. It combines four proprietary AI algorithms that analyze a retailer’s CRM performance and delivers a bespoke marketing plan for reaching their revenue goals.
Ometria is a customer data and marketing platform built exclusively for retailers to send the most personalized, relevant and timely cross- channel marketing. Combining the data capabilities of a CDP with a cross-channel marketing orchestration platform, we believe the best customer experiences are made with solutions that are purpose-built for retail.