CRM with style

Ralph Lauren once said it’s easier to follow fashion than it is to have personal style. But what if it doesn’t need to be? Make it easy for your customers to see what they’re actually interested in, instead of what they think they should be.

Tailor the 1:1 experience with a customer data and marketing platform, built exclusively for the retail industry.

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The customer data and marketing platform for fashion retailers

Ometria combines the data capabilities of a CDP with a cross-channel marketing orchestration platform, letting retail marketers create relevant experiences throughout the customer journey.

Combine detailed customer insight with search data and social trends to craft campaigns tailored to customers’ current interests. Whether this is based on categories like jackets, dresses, shirts or down to specific products, this visibility is what will make your overall strategy more responsive to rapid changes in customer taste profiles.

Customer data and marketing platform

Why a CDMP?

Consumers expect to be taken on a journey where their shopping behavior is understood, and all marketing communications are tailored towards their buying journey.

What’s crucial within a CDMP like Ometria is having the ability to use AI to predict your customers’ next step so that you always deliver the perfect message on the right channel while hitting your growth goals.

What our fashion clients say

One of the reasons Ego joined Ometria was because building campaigns with their previous provider used to be time consuming and difficult. But after joining Ometria, the brand saw 2x
faster speed to market for personalized campaigns. Switching their strategy from acquisition to retention also saw a 63% increase in repeat customers.
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Realising that marketing automation­ based on detailed customer insight ­would help them send customers relevant messages at the right time, Wolf & Badger turned to Ometria. Taking this more customer centric approach, saw a 60% increase in repeat rate within 3 months of acquisition.
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The heritage shoe brand tested an advanced segmentation framework to encourage loyalty and repeat purchase and reaped the rewards; revenue shot up by 30% and orders increased by 28%.
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Efficiency is key

Having the ability to use customer data in your campaigns within one platform means keeping your cool while multitasking, even during those seasonal peaks.

Know thy customer

Combine detailed customer insight with search data and social trends to craft campaigns tailored to customers’ current interests.

Loyalty- who stays when it rains?

Get visibility into different customer lifecycle stages to make room for special treatment for your VIPs.

The Ometria Retail Success Model™

Our Retail Success Model™ is a first-of-its-kind data science model for driving CRM growth in retail. It combines four proprietary AI algorithms that analyze a retailer’s CRM performance and delivers a bespoke marketing plan for reaching their revenue goals.

2x
CRM growth rate
82%
Annual increase in CRM revenue

How can we help?

Ometria is a customer data and marketing platform built exclusively for retailers to send the most personalized, relevant and timely cross- channel marketing. Combining the data capabilities of a CDP with a cross-channel marketing orchestration platform, we believe the best customer experiences are made with solutions that are purpose-built for retail.

Speak to one of

our marketing experts today!

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Take the first step toward smarter customer marketing

Having Ometria has completely transformed our approach to CRM.
Credence Pym, CRM Manager at Sigma Sports

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