Create marketing experiences your fashion customers love

One size fits no-one.

When times are tough and customers are cautious, don’t discount the power of personalization. Use every piece of data you have on your customers to create cross-channel experiences that cut through the noise and convert.

Watch your customers come back with Ometria.

Find out more

Built for retailers, trained on 300bn data points

Ometria combines the data capabilities of a CDP with a cross-channel marketing orchestration platform, letting retail marketers create relevant experiences that scale.

Subscribe or buy

It’s just the beginning.

Right from the start we’re getting to know your customer and building a picture of who they are, so we can predict their next step.

While relevancy + timing = second purchase, loyalty that lasts requires a personal touch.

Delivering that personal touch

Create consistent, relevant experiences across your marketing touchpoints.

Ometria helps you create that personal touch at scale by surfacing individual preferences and shopping affinities.

Getting your customers to choose you every time, without a second thought, that’s loyalty.

What our fashion clients say

One of the reasons Ego joined Ometria was because building campaigns with their previous provider used to be time consuming and difficult.

After joining Ometria, the brand saw 2x
faster speed to market for personalized campaigns. Switching their strategy from acquisition to retention also saw a 63% increase in repeat customers.

Read the full case study

Fred Perry underwent a data audit by Ometria’s Retail Success Team that put forward ways to increase their active customer and subscriber rates.

By implementing many of Ometria’s recommendations and focusing closely on customer retention, Fred Perry was able to increase its customer repeat rate by 18%.

Read the full case study

Realizing that marketing automation based on detailed customer insight would help them send customers relevant messages at the right time, Wolf & Badger turned to Ometria.

Taking this more customer centric approach, the brand saw a 60% increase in repeat rate within 3 months of acquisition.

Read the full case study