Create marketing experiences your fashion customers love

One size fits no-one. 

When times are tough and customers are cautious, don’t discount the power of personalization. Use every piece of data you have on your customers to create cross-channel experiences that cut through the noise and convert.   

Watch your customers come back with Ometria.

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Customer data and marketing platform
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Built for retailers, trained on 300bn data points

Ometria combines the data capabilities of a CDP with a cross-channel marketing orchestration platform, letting retail marketers create relevant experiences that scale.

Customer profile

Subscribe or buy

It’s just the beginning.

Right from the start we’re getting to know your customer and building a picture of who they are, so we can predict their next step.

While relevancy + timing = second purchase, loyalty that lasts requires a personal touch.

 

Delivering that personal touch

Create consistent, relevant experiences across your marketing touchpoints.

Ometria helps you create that personal touch at scale by surfacing individual preferences and shopping affinities.

Getting your customers to choose you every time, without a second thought, that’s loyalty.

What our fashion clients say

One of the reasons Ego joined Ometria was because building campaigns with their previous provider used to be time consuming and difficult.
 
After joining Ometria, the brand saw 2x
faster speed to market for personalized campaigns. Switching their strategy from acquisition to retention also saw a 63% increase in repeat customers.
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Fred Perry underwent a data audit by Ometria’s Retail Success Team that put forward ways to increase their active customer and subscriber rates.
 
By implementing many of Ometria’s recommendations and focusing closely on customer retention, Fred Perry was able to increase its customer repeat rate by 18%.
 
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Realizing that marketing automation­ based on detailed customer insight ­would help them send customers relevant messages at the right time, Wolf & Badger turned to Ometria.
 
Taking this more customer centric approach, the brand saw a 60% increase in repeat rate within 3 months of acquisition.
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The heritage shoe brand tested an advanced segmentation framework to encourage loyalty and repeat purchase and reaped the rewards; revenue shot up by 30% and orders increased by 28%.
Read the full case study

The customer data and marketing platform for retail

Give your customers next-level experiences

Ometria’s Customer Data & Marketing Platform makes it possible to deliver relevance to every customer at scale.

Get your CRM strategy to market faster

Ometria eliminates the blockers that hold CRM teams back when bringing their marketing campaigns to life.

Unlock better CRM performance

Ometria gives CRM teams confidence in reaching their growth goals.

Customer intelligence
Retail brands love us!

See Ometria in action

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Take the first step toward smarter customer marketing

Having Ometria has completely transformed our approach to CRM.
Credence Pym, CRM Manager at Sigma Sports

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