The Customer Data &
Marketing Platform
Just for Retailers

The Ometria platform brings together the data unification and customer insight of a customer data platform (CDP) with sophisticated cross-channel marketing orchestration, to help retailers create experiences their customers love.

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Customer profile
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What is a CDMP?

Customer Data Platforms (CDPs) bring together all customer touchpoints, creating a Single Customer View of each shopper, allowing marketers to understand their customers better.

In a world where customer experience is the true competitive advantage for retailers, it is essential for retailers to be able to directly translate the insight gained from CDPs into effective, personalized cross-channel marketing campaigns.

Ometria is the only Customer Data and Marketing Platform (CDMP) built specifically for retail. By combining all the features of a retail CDP with end-to-end marketing orchestration tools, retailers can ensure a consistent and engaging customer experience across all channels.

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Why having a

CDMP for retail

is the best option

With the rapid expansion in marketing channels, being able to manage the customer experience across all of them becomes increasingly complex.

Using a CDP to push audiences to separate marketing point solutions is a flawed approach. Having to orchestrate customer experiences across multiple platforms is cumbersome for the marketing user, and requires a complex integration that is prone to failure. On top of that, it is harder to ensure a consistent, engaging and personalized customer experience across all channels.

A CDMP gives retail marketers all the benefits of a CDP but combined with a central platform to manage the customer experience. This means marketers can orchestrate end-to-end cross-channel customer journeys from a single place, using real-time customer data.

Ometria’s Customer Data features

AI intelligence layer
AI Intelligence
Layer

Ometria’s Intelligence Layer surfaces customer insights and revenue opportunities directly to marketers allowing them to take action immediately.

Advanced customer segmentation
Advanced Customer
Segmentation

Segment customers by demographic data, behavioral insights, lifecycle stage, product and category affinity, and more, to create truly personalized experiences.

Single customer view
Single
Customer View

Bring all customer data together, compliant with all data regulations, to form a single source of truth, without relying on third parties and other integrations.

Reporting and data analysis
Complete reporting
and data analysis

Easily analyze different cohorts, segments, and build reports based on orders, repeat rates, engagement and customer lifetime metrics.

The benefits to retailers

Autonomy

Marketers have access to all customer data in one place without reliance on specialist teams or third parties.

Cross-channel orchestration

Turn customer insights into sophisticated campaigns across multiple channels from one central location.

Advanced personalization

Easily create 1:1 personalized campaigns that target customers with the right message on the right channel at the right time.

Purpose
built

Our platform has been built for retailers to create experiences their customers love, and to achieve revenue goals.

What our customers say
Ometria allowed the furniture retailer to understand its customers and empowered the brand to communicate with customers at the right moment in their journey. This approach led to a 83% increase in CRM revenue.
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The heritage brand used multiple customer data points identified in Ometria to build targeted segmented campaigns that increased revenue by over 30%.
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Speak to one of our marketing experts today!

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Take the first step toward smarter customer marketing

Having Ometria has completely transformed our approach to CRM.
Credence Pym, CRM Manager at Sigma Sports

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