Leading the celebration of sneaker and youth culture around the globe, and with the appointment of a new and exciting Strategy & Digital Transformation leader, Foot Locker has innovation on the brain. So, how can Foot Locker stay relevant to the individual customer at scale in cross- channel marketing? Our goal is to help you achieve yours. Maintain the Foot Locker hype on a personal level, at the right time and across the channels that matter and keep bringing your customers back to you.
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CRM was in its infancy when you acquired your current solution and you needed a solution that was fit for purpose. But since then, your purpose has scaled. Now you’re finding that you’ve hit a ceiling within your cross channel marketing and reactivity is nearing impossible. Support doesn’t include strategy tailored to your brand. Email engagement seems to be the primary focus and CRM revenue is nearly impossible to track. The customer data to feed the communications isn’t giving you the full picture and growth isn’t where the business needs it to be. The cost of inefficiency is taking its toll.
Ometria combines the data capabilities of a CDP with a cross-channel marketing orchestration platform, letting retail marketers create relevant experiences throughout the customer journey.
Customer data and marketing platforms (CDMPs) represent an evolution of both the CDP and marketing orchestration categories. Consumers expect to be taken on a journey where their shopping behavior is understood, and all marketing communications are tailored towards their buying journey.
What’s crucial within a CDMP like Ometria is having the ability to use AI to predict your customers’ next step so that you always deliver the perfect message on the right channel while hitting your growth goals.
Our clients work directly with our in-house projects team to get integrated. We work with every new joiner on deliverability and platform training so you can start seeing Ometria- attributed value within days.
The benefits of working with a tech partner built exclusively for the retail industry means that we speak your language. Retail best practice will always be our roadmap.
With 24/7 support, a dedicated Customer Success and Retail Success team at your disposal, you can focus on execution.
No need for feature add ons, extra modules or the need to hire consultants. Utilise the full potential of customer data and insights right from the word go while creating best in class marketing. We got you.
We believe the best customer experiences are made with solutions that are purpose-built for retail.
That’s why retail and ecommerce brands choose Ometria – and stay with us.
Ometria is a customer data and marketing platform built exclusively for retailers to send the most personalized, relevant and timely cross- channel marketing. Combining the data capabilities of a CDP with a cross-channel marketing orchestration platform, we believe the best customer experiences are made with solutions that are purpose-built for retail.
We have a team of experts who help retailers daily, realising your growth targets and supporting you creating marketing experiences that your customers love.
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