Every Neptune customer has a unique perspective

 

Neptune deserves a holistic view of its customers, empowering marketers to create seamless cross- channel campaigns based on predictive customer behaviour.

Because Neptune’s customers make considered purchases, your team deserves truly considered CRM.

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The customer data and marketing platform for retail

Ometria combines the data capabilities of a CDP with a cross-channel marketing orchestration platform, letting retail marketers create relevant experiences throughout the customer journey.

Combine detailed customer insight with search data and social trends to craft campaigns tailored to customers’ current interests. Whether this is based on categories like tables, seating, sofas or down to specific products, this visibility is what will make your overall strategy more responsive to rapid changes in customer taste profiles.

Customer data and marketing platform
Going the extra mile doesn’t need to take longer

Having the ability to utilise customer data in your campaigns within one platform means keeping your campaign cool, even during those seasonal peaks.

Know thy customer

The more that Neptune’s content is reactive to the current climate, the more it will resonate with customers, increase engagement and have Neptune as top of mind.

Loyalty- who stays when it rains?

Get visibility into your different customer lifecycle stages and curate tailored special treatment for your VIPs, creating even more loyal customers.

MADE’s story

“As a fast growth business, an engaged and active subscriber base is critical, and in our first year with Ometria our email revenue has grown twice as quickly as the overall business.”
Spencer Wong, Head of Digital Experience at MADE.COM

What our other homeware clients say

Cox & Cox used the Ometria platform to identify customers based on their lifecycle stage, as well as each customer’s category-based affinity to create an individually-personalised broadcast campaign, resulting in a 40% increase in AOV.
Read the full case study
Read about the epic love story between lapsed customers and automation that brought about a 28% increase in orders.
Read the full case study

Why a CDMP?

Customer data and marketing platforms (CDMPs) represent an evolution of both the CDP and marketing orchestration categories; and are a response to the growing expectations of today’s consumers. These consumers expect to be taken on a journey where their shopping behaviour is understood, and all marketing communications are tailored towards their buying journey.

What’s crucial within a CDMP like Ometria is having the ability to use AI to predict your customers’ next step so that you always deliver the perfect message on the right channel while hitting your growth goals.

Retailers love us!

What is Ometria?

Ometria is a customer data and marketing platform built exclusively for retailers to send the most personalised, relevant and timely cross- channel marketing. Combining the data capabilities of a CDP with a cross-channel marketing orchestration platform, we believe the best customer experiences are made with solutions that are purpose-built for retail.

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marketing experts today!

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Take the first step toward smarter customer marketing

Having Ometria has completely transformed our approach to CRM.
Credence Pym, CRM Manager at Sigma Sports

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