Neptune deserves a holistic view of its customers, empowering marketers to create seamless cross- channel campaigns based on predictive customer behaviour.
Because Neptune’s customers make considered purchases, your team deserves truly considered CRM.Book a demo
Ometria combines the data capabilities of a CDP with a cross-channel marketing orchestration platform, letting retail marketers create relevant experiences throughout the customer journey.
Combine detailed customer insight with search data and social trends to craft campaigns tailored to customers’ current interests. Whether this is based on categories like tables, seating, sofas or down to specific products, this visibility is what will make your overall strategy more responsive to rapid changes in customer taste profiles.
Having the ability to utilise customer data in your campaigns within one platform means keeping your campaign cool, even during those seasonal peaks.
The more that Neptune’s content is reactive to the current climate, the more it will resonate with customers, increase engagement and have Neptune as top of mind.
Get visibility into your different customer lifecycle stages and curate tailored special treatment for your VIPs, creating even more loyal customers.
Customer data and marketing platforms (CDMPs) represent an evolution of both the CDP and marketing orchestration categories; and are a response to the growing expectations of today’s consumers. These consumers expect to be taken on a journey where their shopping behaviour is understood, and all marketing communications are tailored towards their buying journey.
What’s crucial within a CDMP like Ometria is having the ability to use AI to predict your customers’ next step so that you always deliver the perfect message on the right channel while hitting your growth goals.
Ometria is a customer data and marketing platform built exclusively for retailers to send the most personalised, relevant and timely cross- channel marketing. Combining the data capabilities of a CDP with a cross-channel marketing orchestration platform, we believe the best customer experiences are made with solutions that are purpose-built for retail.