You give the best experience for your customers when you understand them.
Understanding their preferences, behaviours and product affinities means you can create a 1:1 connection across the channels that matter.
What else could you and your team do if you were able to deliver 80% CRM growth over the next year?
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Ometria combines the data capabilities of a CDP with a cross-channel marketing orchestration platform, letting retail marketers create relevant experiences throughout the customer journey.
Combine detailed customer insight with search data and social trends to craft campaigns tailored to customers’ current interests. Whether this is based on categories like trainers, boots, sandals or down to specific products, this visibility is what will make your overall strategy more responsive to rapid changes in customer taste profiles.
Consumers expect to be taken on a journey where their shopping behaviour is understood, and all marketing communications are tailored towards their buying journey. Ometria uses AI to predict your customers’ next step so that you always deliver the perfect message on the right channel while hitting your growth goals.
Ensure your marketing team is able to launch campaigns easily and at speed without sacrificing personalisation or creativity. Your sustainability post-purchase campaigns should run as smoothly as AllSaint’s free returns policy.
Categorise your messaging based on customer lifecycles, affinity to purchase and desired products. For those one-time purchasers with potential, it’s easy to see the products that brought other customers back to purchase again.
Ometria combines multiple email testing capabilities in multiple time zones. What’s more, Ometria’s AI-powered intelligence layer has been built to identify optimisation opportunities for you.
Ometria is a customer data and marketing platform built exclusively for retailers to send the most personalised, relevant and timely cross- channel marketing. Combining the data capabilities of a CDP with a cross-channel marketing orchestration platform, we believe the best customer experiences are made with solutions that are purpose-built for retail.
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