Ometria x AllSaints:

CRM with style

You give the best experience for your customers when you understand them.

Understanding their preferences, behaviours and product affinities means you can create a 1:1 connection across the channels that matter.

What else could you and your team do if you were able to deliver 80% CRM growth over the next year?

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The customer data and marketing platform for retail

Ometria combines the data capabilities of a CDP with a cross-channel marketing orchestration platform, letting retail marketers create relevant experiences throughout the customer journey.

Combine detailed customer insight with search data and social trends to craft campaigns tailored to customers’ current interests. Whether this is based on categories like trainers, boots, sandals or down to specific products, this visibility is what will make your overall strategy more responsive to rapid changes in customer taste profiles.

Customer data and marketing platform

Why a CDMP?

Consumers expect to be taken on a journey where their shopping behaviour is understood, and all marketing communications are tailored towards their buying journey. Ometria uses AI to predict your customers’ next step so that you always deliver the perfect message on the right channel while hitting your growth goals.

Speed to market

Ensure your marketing team is able to launch campaigns easily and at speed without sacrificing personalisation or creativity. Your sustainability post-purchase campaigns should run as smoothly as AllSaint’s free returns policy.

Set yourself up for personalisation at scale

Categorise your messaging based on customer lifecycles, affinity to purchase and desired products. For those one-time purchasers with potential, it’s easy to see the products that brought other customers back to purchase again.

Innovate and continue your growth trajectory

Ometria combines multiple email testing capabilities in multiple time zones. What’s more, Ometria’s AI-powered intelligence layer has been built to identify optimisation opportunities for you.

What our fashion clients say

One of the reasons Ego joined Ometria was because building campaigns with their previous provider used to be time consuming and difficult. But after joining Ometria, the brand saw 2x
faster speed to market for personalised campaigns. Switching their strategy from acquisition to retention also saw a 63% increase in repeat customers.
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Realising that marketing automation­ based on detailed customer insight ­would help them send customers relevant messages at the right time, Wolf & Badger turned to Ometria. Taking this more customer centric approach, saw a 60% increase in repeat rate within 3 months of acquisition.
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The heritage shoe brand tested an advanced segmentation framework to encourage loyalty and repeat purchase and reaped the rewards; revenue shot up by 30% and orders increased by 28%.
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Retailers love us!

What is Ometria?

Ometria is a customer data and marketing platform built exclusively for retailers to send the most personalised, relevant and timely cross- channel marketing. Combining the data capabilities of a CDP with a cross-channel marketing orchestration platform, we believe the best customer experiences are made with solutions that are purpose-built for retail.

Speak to one of

our marketing experts today!

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Take the first step toward smarter customer marketing

Having Ometria has completely transformed our approach to CRM.
Credence Pym, CRM Manager at Sigma Sports

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