Frequency of purchase can be few and far between for homeware brands, which is why keeping an active and engaged customer base is crucial for healthy retention. Dunelm deserves a holistic view of their customers, and the ability to react to their consumer behaviour at pace.Book a demo
Ometria combines the data capabilities of a CDP with a cross-channel marketing orchestration platform, letting retail marketers create relevant experiences throughout the customer journey.
Combine detailed customer insight with search data and social trends to craft campaigns tailored to customers’ current interests. Whether this is based on categories like pillows, linen, homeware or down to specific products, this visibility is what will make your overall strategy more responsive to rapid changes in customer taste profiles.
A platform built exclusively for retailers that holds customer data, intelligence and the ability to execute marketing across channels exists!
Personalisation doesn’t need to come at the cost of slower speed to market. Having the ability to utilise customer data in your campaigns within one platform means keeping your campaign cool, even during those seasonal peaks.
Dunelm is all about long-term value creation, and maintaining relevance is central to this. Our homeware retailers saw a significant increase in engagement within broadcast emails when their content was reactive to the current climate.
Customer data and marketing platforms (CDMPs) represent an evolution of both the CDP and marketing orchestration categories. Consumers expect to be taken on a journey where their shopping behaviour is understood, and all marketing communications are tailored towards their buying journey.
What’s crucial within a CDMP like Ometria is having the ability to use AI to predict your customers’ next step so that you always deliver the perfect message on the right channel while hitting your growth goals.
Ometria is a customer data and marketing platform built exclusively for retailers to send the most personalised, relevant and timely cross- channel marketing. Combining the data capabilities of a CDP with a cross-channel marketing orchestration platform, we believe the best customer experiences are made with solutions that are purpose-built for retail.