Ometria x Hotter Shoes: customer centric CRM

 

With Hotter’s impressive 4 million contact base, keeping those buyers engaged and active is pivotal to maintaining your incredible double-digit growth journey.

With a focus on unique insights that help promote the right message at the right time with your carefully curated range of products, what if you could get your CRM growth to over 80% next financial year?

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The customer data and marketing platform for retail

Ometria combines the data capabilities of a CDP with a cross-channel marketing orchestration platform, letting retail marketers create relevant experiences throughout the customer journey.

Combine detailed customer insight with search data and social trends to craft campaigns tailored to customers’ current interests. Whether this is based on categories like trainers, boots, sandals or down to specific products, this visibility is what will make your overall strategy more responsive to rapid changes in customer taste profiles.

Customer data and marketing platform

Why a CDMP?

Consumers expect to be taken on a journey where their shopping behaviour is understood, and all marketing communications are tailored towards their buying journey. Ometria uses AI to predict your customers’ next step so that you always deliver the perfect message on the right channel while hitting your growth goals.

Speed to market

Ensure your marketing team is able to launch campaigns easily and at speed without sacrificing personalisation or creativity. Your Freesole post purchase campaigns should run as smoothly as Hotter’s next-day delivery.

Set yourself up for personalisation at scale

For those one-time purchasers with potential, it’s easy to see the products that brought other customers back to purchase again, making your strategy clear and your team easily directed to the next best step.

Innovate and continue your growth trajectory

Ometria’s AI-powered intelligence layer is always identifying optimisation opportunities for you. Testing and learning has never been so easy.

What our fashion clients say

One of the reasons Ego joined Ometria was because building campaigns with their previous provider used to be time consuming and difficult. But after joining Ometria, the brand saw 2x
faster speed to market for personalised campaigns. Switching their strategy from acquisition to retention also saw a 63% increase in repeat customers.
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Realising that marketing automation­ based on detailed customer insight ­would help them send customers relevant messages at the right time, Wolf & Badger turned to Ometria. Taking this more customer centric approach, saw a 60% increase in repeat rate within 3 months of acquisition.
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The heritage shoe brand tested an advanced segmentation framework to encourage loyalty and repeat purchase and reaped the rewards; revenue shot up by 30% and orders increased by 28%.
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Retailers love us!

What is Ometria?

Ometria is a customer data and marketing platform built exclusively for retailers to send the most personalised, relevant and timely cross- channel marketing. Combining the data capabilities of a CDP with a cross-channel marketing orchestration platform, we believe the best customer experiences are made with solutions that are purpose-built for retail.

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our marketing experts today!

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Take the first step toward smarter customer marketing

Having Ometria has completely transformed our approach to CRM.
Credence Pym, CRM Manager at Sigma Sports

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