Paul Smith x Ometria: CRM with Style

 

Inspiration should be everywhere. Make inspiration accessible by showing your customers what they’re actually interested in across the channels that matter to them.

Inspire your community through personalised and consistent messaging that resonates with their own buying patterns and product desires.

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The customer data and marketing platform for retail

Ometria combines the data capabilities of a CDP with a cross-channel marketing orchestration platform, letting retail marketers create relevant experiences throughout the customer journey.

Combine detailed customer insight with search data and social trends to craft campaigns tailored to customers’ current interests. Whether this is based on categories like shirts, trousers, suits or down to specific products, this visibility is what will make your overall strategy more responsive to rapid changes in customer taste profiles.

Customer data and marketing platform
Speedy season

Building campaigns doesn’t have to be complex and all-consuming in order to be impactful. Having the ability to use customer data in your campaigns within one platform means keeping your campaign cool, even during those seasonal peaks.

Know thy customer

Combine detailed customer insight with search data and social trends to craft campaigns tailored to customers’ current interests. Whether this is based on categories like the Paul Smith X Porter collection or colours or categories frequently bought, this visibility is what will make your overall strategy more responsive to rapid changes in customer taste profiles. 

Loyalty- who stays when it rains?

Get visibility into different customer lifecycle stages to curate tailored special treatment for your Paul Smith VIPs. With Ometria, you can access our bespoke retail success strategy to see how it’s possible to leave discounting to the last resort, in favour of true personalisation.

What is a CDMP?

Customer data and marketing platforms (CDMPs) represent an evolution of both the CDP and marketing orchestration categories; and are a response to the growing expectations of today’s consumers. These consumers expect to be taken on a journey where their shopping behaviour is understood, and all marketing communications are tailored towards their buying journey.

What’s crucial within a CDMP like Ometria is having the ability to use AI to predict your customers’ next step so that you always deliver the perfect message on the right channel while hitting your growth goals.

What our fashion clients say

One of the reasons Ego joined Ometria was because building campaigns with their previous provider was time consuming and difficult. But after joining Ometria, the brand saw 2x faster speed to market for personalised campaigns. Switching their strategy from acquisition to retention also saw a 63% increase in repeat customers.
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Realising that marketing automation­ based on detailed customer insight ­would help them send customers relevant messages at the right time, Wolf & Badger turned to Ometria. Taking a more customer-centric approach, saw a 60% increase in repeat rate within 3 months of acquisition.
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The heritage shoe brand tested an advanced segmentation framework to encourage loyalty and repeat purchase and reaped the rewards; revenue shot up by 30% and orders increased by 28%.
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Retailers love us!

What is Ometria?

Ometria is a customer data and marketing platform built exclusively for retailers to send the most personalised, relevant and timely cross- channel marketing. Combining the data capabilities of a CDP with a cross-channel marketing orchestration platform, we believe the best customer experiences are made with solutions that are purpose-built for retail.

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marketing experts today!

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Take the first step toward smarter customer marketing

Having Ometria has completely transformed our approach to CRM.
Credence Pym, CRM Manager at Sigma Sports

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