Inspiration should be everywhere. Make inspiration accessible by showing your customers what they’re actually interested in across the channels that matter to them.
Inspire your community through personalised and consistent messaging that resonates with their own buying patterns and product desires.Book a demo
Ometria combines the data capabilities of a CDP with a cross-channel marketing orchestration platform, letting retail marketers create relevant experiences throughout the customer journey.
Combine detailed customer insight with search data and social trends to craft campaigns tailored to customers’ current interests. Whether this is based on categories like shirts, trousers, suits or down to specific products, this visibility is what will make your overall strategy more responsive to rapid changes in customer taste profiles.
Building campaigns doesn’t have to be complex and all-consuming in order to be impactful. Having the ability to use customer data in your campaigns within one platform means keeping your campaign cool, even during those seasonal peaks.
Combine detailed customer insight with search data and social trends to craft campaigns tailored to customers’ current interests. Whether this is based on categories like the Paul Smith X Porter collection or colours or categories frequently bought, this visibility is what will make your overall strategy more responsive to rapid changes in customer taste profiles.
Get visibility into different customer lifecycle stages to curate tailored special treatment for your Paul Smith VIPs. With Ometria, you can access our bespoke retail success strategy to see how it’s possible to leave discounting to the last resort, in favour of true personalisation.
Customer data and marketing platforms (CDMPs) represent an evolution of both the CDP and marketing orchestration categories; and are a response to the growing expectations of today’s consumers. These consumers expect to be taken on a journey where their shopping behaviour is understood, and all marketing communications are tailored towards their buying journey.
What’s crucial within a CDMP like Ometria is having the ability to use AI to predict your customers’ next step so that you always deliver the perfect message on the right channel while hitting your growth goals.
Ometria is a customer data and marketing platform built exclusively for retailers to send the most personalised, relevant and timely cross- channel marketing. Combining the data capabilities of a CDP with a cross-channel marketing orchestration platform, we believe the best customer experiences are made with solutions that are purpose-built for retail.