Communicating style across channels should be seamless


Frequency of purchase can be few and far between for homeware brands, which is why keeping an active and engaged customer base is crucial for healthy retention. The White Company deserves a holistic view of their customers to be able to react to their consumer behaviour at pace.

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The customer data and marketing platform for retail

Ometria combines the data capabilities of a CDP with a cross-channel marketing orchestration platform, letting retail marketers create relevant experiences throughout the customer journey.

Combine detailed customer insight with search data and social trends to craft campaigns tailored to customers’ current interests. Whether this is based on categories like pillows, linen, homeware or down to specific products, this visibility is what will make your overall strategy more responsive to rapid changes in customer taste profiles.

Customer data and marketing platform
Trying to make it all fit?

What if you didn’t have to keep adding modules that don’t speak to each other, and all you needed for creating marketing that resonates with your customers was under one roof? A platform built exclusively for retailers that holds customer data, intelligence and the ability to execute marketing across channels does exist.

Changing behaviours

One of The White Company’s five pillars of ethics is about adapting to the ever-changing times. Our homeware retailers saw a significant increase in engagement within broadcast emails when their content was reactive to the current climate. It resonated with customers and reduced churn.

Perfect simplicity

Building campaigns doesn’t have to be complex and all-consuming in order to be impactful and high-performing. What’s more, personalisation doesn’t need to come at the cost of slower speed to market. Having the ability to use customer data in your campaigns within one platform means keeping your campaign cool.

What is a CDMP?

Customer data and marketing platforms (CDMPs) represent an evolution of both the CDP and marketing orchestration categories; and are a response to the growing expectations of today’s consumers. These consumers expect to be taken on a journey where their shopping behaviour is understood, and all marketing communications are tailored towards their buying journey.

What’s crucial within a CDMP like Ometria is having the ability to use AI to predict your customers’ next step so that you always deliver the perfect message on the right channel while hitting your growth goals.

MADE’s story

“As a fast growth business, an engaged and active subscriber base is critical, and in our first year with Ometria our email revenue has grown twice as quickly as the overall business.”
Spencer Wong, Head of Digital Experience at MADE.COM

What our other homeware clients say

Cox & Cox used the Ometria platform to identify customers based on their lifecycle stage, as well as each customer’s category-based affinity to create an individually-personalised broadcast campaign, resulting in a 40% increase in AOV.
Read the full case study
Read about the epic love story between lapsed customers and automation that brought about a 28% increase in orders.
Read the full case study
Retailers love us!

What is Ometria?

Ometria is a customer data and marketing platform built exclusively for retailers to send the most personalised, relevant and timely cross- channel marketing. Combining the data capabilities of a CDP with a cross-channel marketing orchestration platform, we believe the best customer experiences are made with solutions that are purpose-built for retail.

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marketing experts today!

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Take the first step toward smarter customer marketing

Having Ometria has completely transformed our approach to CRM.
Credence Pym, CRM Manager at Sigma Sports

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