How to keep your
Black Friday shoppers

engaged during the
holidays and beyond

So Black Friday has been and gone, kickstarting the festive period for your brand.

However, it’s worth taking a breath and having a quick rundown of how it went. Let’s take you through what happened this Black Friday and give you some tips for making the most of this period.

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Black Friday checklist

Black Friday
in Numbers

Over 240M

personalized customer communications sent


email deliverability rate


increase in number of orders per participating client


is expected to be spent in the UK on Black Friday

Black Friday trends we’ve seen this year

We’ve taken a look at some of the best Black Friday emails we saw this year and collected them for you in our special round-up blog.

Read blog

Was this your biggest
Black Friday too?

If you’ve acquired a large number of customers this year, the next step is working out how you retain them. We’ve put together a quick checklist of things you can do to retain your customers

Get the guide

Book a demo
with a marketing expert today!

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Take the first step toward smarter customer marketing

Having Ometria has completely transformed our approach to CRM.
Credence Pym, CRM Manager at Sigma Sports

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