Time is often not our friend, especially in Marketing. But building campaigns doesn’t have to be complex and all-consuming in order to be impactful and high-performing. What’s more, personalisation doesn’t need to come at the cost of slower speed to market. Having the ability to use customer data in your campaigns within one platform means keeping your campaign cool, even during those seasonal peaks.

Combine detailed customer insight with search data and social trends to craft campaigns tailored to customers’ current interests. Whether this is based on categories like sensitive skin, dry or oily or more specific products, this visibility is what will make your overall strategy more responsive to rapid changes in customer taste profiles. Find out those shopper affinities and know thy customer!

All brands want their customers to be loyal – but what does it actually mean? Get visibility into different customer lifecycle stages to make room for special treatment for your VIPs. With Ometria, you can tap into our bespoke retail success strategy to see how it’s possible to leave discounting to the last resort, in favour of true personalisation.