With Snug’s sales up +340% YoY, keeping your customers engaged is crucial to maintaining your incredible growth journey.
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Ometria combines the data capabilities of a CDP with a cross-channel marketing orchestration platform, letting retail marketers create relevant experiences throughout the customer journey.
Combine detailed customer insight with search data and social trends to craft campaigns tailored to customers’ current interests. Whether this is based on categories like sofas, armchairs, stools or down to specific products, this visibility is what will make your overall strategy more responsive to rapid changes in customer taste profiles.
Ensure your marketing team is able to launch campaigns easily and at speed without sacrificing personalisation or creativity. Your Rebel 3 Seater post purchase campaigns should run as smoothly as Snug’s speedy delivery.
Take advantage of our quick click functionality and replicate loveable marketing across new territories with ease.
Ometria combines multiple email testing capabilities to take your marketing further faster. What’s more, Ometria’s AI-powered intelligence layer has been built to identify optimisation opportunities for you.
Customer data and marketing platforms (CDMPs) represent an evolution of both the CDP and marketing orchestration categories; and are a response to the growing expectations of today’s consumers. These consumers expect to be taken on a journey where their shopping behaviour is understood, and all marketing communications are tailored towards their buying journey.
What’s crucial within a CDMP like Ometria is having the ability to use AI to predict your customers’ next step so that you always deliver the perfect message on the right channel while hitting your growth goals.
Ometria is a customer data and marketing platform built exclusively for retailers to send the most personalised, relevant and timely cross- channel marketing. Combining the data capabilities of a CDP with a cross-channel marketing orchestration platform, we believe the best customer experiences are made with solutions that are purpose-built for retail.