Snug x Ometria: Home is a sanctuary for Snug customers, which makes homeware personal


With Snug’s sales up +340% YoY, keeping your customers engaged is crucial to maintaining your incredible growth journey.

What if you could get your CRM growth to over 80% next financial year?

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The customer data and marketing platform for retail

Ometria combines the data capabilities of a CDP with a cross-channel marketing orchestration platform, letting retail marketers create relevant experiences throughout the customer journey.

Combine detailed customer insight with search data and social trends to craft campaigns tailored to customers’ current interests. Whether this is based on categories like sofas, armchairs, stools or down to specific products, this visibility is what will make your overall strategy more responsive to rapid changes in customer taste profiles.

Customer data and marketing platform
Speed to market

Ensure your marketing team is able to launch campaigns easily and at speed without sacrificing personalisation or creativity. Your Rebel 3 Seater post purchase campaigns should run as smoothly as Snug’s speedy delivery.

Set yourself up for market expansion

Take advantage of our quick click functionality and replicate loveable marketing across new territories with ease.

Innovate & continue your growth trajectory

Ometria combines multiple email testing capabilities to take your marketing further faster. What’s more, Ometria’s AI-powered intelligence layer has been built to identify optimisation opportunities for you.

What is a CDMP?

Customer data and marketing platforms (CDMPs) represent an evolution of both the CDP and marketing orchestration categories; and are a response to the growing expectations of today’s consumers. These consumers expect to be taken on a journey where their shopping behaviour is understood, and all marketing communications are tailored towards their buying journey.

What’s crucial within a CDMP like Ometria is having the ability to use AI to predict your customers’ next step so that you always deliver the perfect message on the right channel while hitting your growth goals.

MADE’s story

“As a fast growth business, an engaged and active subscriber base is critical, and in our first year with Ometria our email revenue has grown twice as quickly as the overall business.”
Spencer Wong, Head of Digital Experience at MADE.COM

What our other homeware clients say

Cox & Cox used the Ometria platform to identify customers based on their lifecycle stage, as well as each customer’s category-based affinity to create an individually-personalised broadcast campaign, resulting in a 40% increase in AOV.
Read the full case study
Read about the epic love story between lapsed customers and automation that brought about a 28% increase in orders.
Read the full case study
Retailers love us!

What is Ometria?

Ometria is a customer data and marketing platform built exclusively for retailers to send the most personalised, relevant and timely cross- channel marketing. Combining the data capabilities of a CDP with a cross-channel marketing orchestration platform, we believe the best customer experiences are made with solutions that are purpose-built for retail.

Speak to one of our

marketing experts today!

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Take the first step toward smarter customer marketing

Having Ometria has completely transformed our approach to CRM.
Credence Pym, CRM Manager at Sigma Sports

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