Leader
Summer 2022
There is a gap between the experience customers expect from retailers and what these retailers deliver. This guide will show how retail marketers can bridge this gap and create the experiences their customers love.
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Retail marketers are limited by the size of their team, or the restrictions of their technology
It’s impossible to ascertain what customers want from the customer data at hand
Ambitious growth targets can prevent retail marketers from thinking long-term, and thinking about the experiences they can provide
Creating a great experience for one customer is simple, but doing it at scale for multiple customers is very difficult
Our Retail Success team have analysed the metrics that retailers should be tracking if they want to grow their CRM revenue, and how retail marketers can track them.
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Take the first step toward smarter customer marketing