Thursday Boots x Ometria:
CRM for the


Thursday Boots saw a gap in the market and made the leap to ensure durability is a promise to consumers. With durability playing a key part in the business vision, how does the team ensure customers stay durable too? Our goal is to help you maintain the Thursday Boots hype on a personal level, at the right time and across the channels that matter to create customer relationships that last.

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The age old tale of

CRM was in its infancy when you acquired your current solution and you needed a solution that was fit for purpose. But since then, your purpose has scaled. Now you’re finding that you’ve hit a ceiling within your cross channel marketing and reactivity is nearing impossible. Support doesn’t include strategy tailored to your brand. Segmentation has limits that you want to break through. The data isn’t giving you the full picture and growth isn’t where the business needs it to be. The cost of inefficiency is taking its toll.

Ometria is THE customer data and marketing platform for retail

Ometria combines the data capabilities of a CDP with a cross-channel marketing orchestration platform, letting retail marketers create relevant experiences throughout the customer journey.

Customer data and marketing platform

Why a CDMP?

Customer data and marketing platforms (CDMPs) represent an evolution of both the CDP and marketing orchestration categories. Consumers expect to be taken on a journey where their shopping behavior is understood, and all marketing communications are tailored towards their buying journey.

What’s crucial within a CDMP like Ometria is having the ability to use AI to predict your customers’ next step so that you always deliver the perfect message on the right channel while hitting your growth goals.

What our footwear clients say

One of the reasons Ego joined Ometria was because building campaigns with their previous provider used to be time consuming and difficult. But after joining Ometria, the brand saw 2x
faster speed to market for personalized campaigns. Switching their strategy from acquisition to retention also saw a 63% increase in repeat customers.
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Catherine Frame, CRM Manager at fashion streetwear retailer Footasylum, discussed the company’s shift to abandonment campaigns which delivered an open rate increase of 16% and conversation rate increase of 64%.
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The heritage shoe brand tested an advanced segmentation framework to encourage loyalty and repeat purchase and reaped the rewards; revenue shot up by 30% and orders increased by 28%.
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Our team are
here to help

You’re not alone

Our clients work directly with our in-house projects team to get integrated. We work with every new joiner on deliverability and platform training so you can start seeing Ometria- attributed value within days.

We speak retail

The benefits of working with a tech partner built exclusively for the retail industry means that we speak your language. Retail best practice will always be our roadmap.

Stay on track

With 24/7 support, a dedicated Customer Success and Retail Success team at your disposal, you can focus on execution.

Costs start and end with the contract

No need for feature add ons, extra modules or the need to hire consultants. Utilise the full potential of customer data and insights right from the word go while creating best in class marketing. We got you.

Retail brands forever

We believe the best customer experiences are made with solutions that are purpose-built for retail.

That’s why retail and ecommerce brands choose Ometria – and stay with us.

How can we help?

Ometria is a customer data and marketing platform built exclusively for retailers to send the most personalized, relevant and timely cross- channel marketing. Combining the data capabilities of a CDP with a cross-channel marketing orchestration platform, we believe the best customer experiences are made with solutions that are purpose-built for retail.

We have a team of experts who help retailers daily, realising your growth targets and supporting you creating marketing experiences that your customers love.

Speak to one of

our marketing experts today!

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Take the first step toward smarter customer marketing

Having Ometria has completely transformed our approach to CRM.
Credence Pym, CRM Manager at Sigma Sports

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