UGG x Ometria:
CRM for the


UGG is part of the revolution that built a niche footwear brand into a lifestyle market leader. But when battling seasonality, how can UGG make sure they stay relevant to the individual customer at scale in cross- channel marketing? Our goal is to help you achieve yours. Maintain the UGG hype on a personal level, at the right time and across the channels that matter. Bring your customers back to you.

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The age old tale of

It starts with the desire to revolutionise customer marketing. But now it feels like the “C” in CRM stands for confusion. There was a lengthy and complex implementation which cost you speed to market. Your marketing team was met with a steep learning curve which made agility and reactivity close to impossible. The team needs training with no hours available. Consultants have been hired. The investment is high.

Ometria is THE customer data and marketing platform for retail

Ometria combines the data capabilities of a CDP with a cross-channel marketing orchestration platform, letting retail marketers create relevant experiences throughout the customer journey.

Customer data and marketing platform

Why a CDMP?

Customer data and marketing platforms (CDMPs) represent an evolution of both the CDP and marketing orchestration categories. Consumers expect to be taken on a journey where their shopping behavior is understood, and all marketing communications are tailored towards their buying journey.

What’s crucial within a CDMP like Ometria is having the ability to use AI to predict your customers’ next step so that you always deliver the perfect message on the right channel while hitting your growth goals.

What our footwear clients say

One of the reasons Ego joined Ometria was because building campaigns with their previous provider used to be time consuming and difficult. But after joining Ometria, the brand saw 2x
faster speed to market for personalized campaigns. Switching their strategy from acquisition to retention also saw a 63% increase in repeat customers.
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Catherine Frame, CRM Manager at fashion streetwear retailer Footasylum, discussed the company’s shift to abandonment campaigns which delivered an open rate increase of 16% and conversation rate increase of 64%.
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The heritage shoe brand tested an advanced segmentation framework to encourage loyalty and repeat purchase and reaped the rewards; revenue shot up by 30% and orders increased by 28%.
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Our team are here to help

You’re not alone

Our clients work directly with our in-house projects team to get integrated. We work with every new joiner on deliverability and platform training so you can start seeing Ometria- attributed value within days.

We speak retail

The benefits of working with a tech partner built exclusively for the retail industry means that we speak your language. Retail best practice will always be our roadmap.

Stay on track

With 24/7 support, a dedicated Customer Success and Retail Success team at your disposal, you can focus on execution.

Costs start and end with the contract

No need for feature add ons, extra modules or the need to hire consultants. Utilise the full potential of customer data and insights right from the word go while creating best in class marketing. We got you.

Retail brands forever

We believe the best customer experiences are made with solutions that are purpose-built for retail.

That’s why retail and ecommerce brands choose Ometria – and stay with us.

How can we help?

Ometria is a customer data and marketing platform built exclusively for retailers to send the most personalized, relevant and timely cross- channel marketing. Combining the data capabilities of a CDP with a cross-channel marketing orchestration platform, we believe the best customer experiences are made with solutions that are purpose-built for retail.

We have a team of experts who help retailers daily, realising your growth targets and supporting you creating marketing experiences that your customers love.

Speak to one of

our marketing experts today!

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Take the first step toward smarter customer marketing

Having Ometria has completely transformed our approach to CRM.
Credence Pym, CRM Manager at Sigma Sports

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