Alice Bedwell
Alice Bedwell
Posted 02 August 2023

How are retailers building an experience-first tech stack? 

Topics: CDPs, CDXPs

We all know the ever-increasing importance of creating next-generation customer experiences. They create brand differentiation, engagement and growth. 

But there’s a big difference between knowing the importance of experience and building a tech ecosystem that fosters those experiences at scale, all with strained marketing resources.

This is why the decisions you make about your tech stack are crucial. But for buyers, it’s easy to feel overwhelmed by the amount of choice you’re faced with and tempted to stay with the tooling you know – even if it leaves you with untapped potential. But with customer spending down and loyalty decreasing, the retailers that aren’t focusing on experience technology run the risk of being left in the dust. So, when it comes to building a retail marketing tech stack with customer experience capabilities at the forefront, it’s important to understand what’s out there.

With endless categories of tech available, and every vendor making similar promises around “1:1 personalized omni-channel experiences”, how are you meant to be certain which solution or configuration would work best?

Do you need an ESP, a CRM, a DMP, a CDP, or a CDXP?

What’s the best combination specifically for your business and what are the differences in each option? Are there overlaps or limitations? Any other three-letter acronyms you should learn while you’re at it? 

These are all perfectly valid questions (even the acronym question because let’s face it- there might be more). So to make life that little bit simpler, we put together a definitive Customer Data and Experience Platform Buyer’s Guide

You can find…

  • The capabilities that will need to exist in your tech ecosystem
  • What a CDXP is, what it drives & what analysts say about it
  • Areas to consider within the buying process
  • An RFP-style checklist

As well as CDXP successes from world-leading retailers

“One major differentiation we’ve seen with Ometria is the focus on retail. The platform has built-in actionability that allows us to drill into retail-specific metrics and take action on our findings.”

Hannah Sinclair, Director of DTC Retention Marketing and CRM at Steve Madden

Download the Customer Data and Experience Buyer’s Guide here.

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