Why

Ometria?

Find out why Ometria is the go-to trusted partner for hundreds of top retail and ecommerce brands all over the world.

product example
18% increase in repurchase rate
Forrester logo
6 month payback
ROI 430%
Ometria
15% increase in CLTV

Not a retail brand?

We're not for you.

We believe that retail marketing teams perform best when they're given tools that are made for the job at hand. That's why Ometria is purpose-built with a laser focus on providing the most effective and efficient solution to today's retail challenges.

01

Increasing revenue targets in a market that's only getting more competitive

02

Too many systems, too much data, and still too little understanding of the customer

03

Not enough time and resources to put everything into action

The only CDXP
custom-built for retail

Ometria is built to give marketing teams everything they need to offer customers experiences that keep them shopping again and again.

01

Integration 
& ecosystem

Ometria has decades of experience integrating with thousands of retail systems and technologies.

You get a super-fast, hassle-free integration, led by retail technology specialists.

02

Execution
& efficiency

Our platform is built for the specific needs of retail marketing teams, with a focus on removing dependencies on tech teams.

You can turn your strategy into real-world customer experiences in record time, without hitting roadblocks and dependencies.

03

Retail-trained AI

Ometria's AI models are retail-focused and have been trained on billions of customer touchpoints from across the globe.

You can access hyper-relevant insight and personalization rather than generic recommendations.

04

Specialist support & guidance

Every member of your Ometria support team – from onboarding to account management to customer support – is a retail specialist.

You get proactive support, recommendations and expert guidance that is based on extensive experience helping retail brands.

05

Retail-focused product vision

Our product development and roadmap is solely focused on innovation in retail-specific use cases.

You can be sure that your CDXP is at the forefront of retail innovation, solving challenges that you face.

Our advisory board

Our advisory board is a panel of retail marketing leaders who are pioneers in the industry. They offer insight and feedback that shapes the development and innovation of the Ometria solution.
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The Total Economic Impact of Ometria

Carried out by Forrester Consulting, a TEI study found that Ometria’s CDXP delivers:

15
%

Increase in CLTV

25
%

Efficiency Gained

6
month

Payback

18
%

Increase in Repurchase Rate

430
%

ROI

The TEI study about Ometria's CDXP.
Ometria
— Forrester Consulting

"With Al driven insights, segmentation capabilities, and a centralized dashboard, retail organizations have real- time access to valuable insights needed to create and deliver impactful and efficient campaigns, leading to stronger customer relationships and increased revenue"

Our expertise

Meet the retail marketing experts

From our customer-facing experts to the people who build the product – our team lives and breathes retail every single day. So whenever you speak to an Ometrian, you can be sure you're talking to someone who is on your wavelength.

ometria team
woman
Nicola Young
Head of CRM

"Ometria's predictive segmentation tool has allowed us to enhance segmentation based on a complex algorithm, and these results are very exciting to see!"

10.8%
uplift in AOV from email channel
Laura Hickey
Senior CRM Manager, Interflora

"Using Ometria has had a significant impact on our ability to send relevant marketing messages to our customers and allowed us to make the business case for further investment in the CRM strategy.”

4x
increase in revenue from automated campaigns
Brooke Camarda
Head of Ecommerce Analytics

"As soon as we got the keys to the platform, we were just able to immediately manage, execute and sync audiences across our email, SMS, push and even social campaigns."

27%
Repeat Rate
Marni Dasanjh
Head of Social Commerce, Fred Perry

"The insight we gained from Ometria really is gold dust to us. The commercial results we’re seeing are really pleasing to see, and show that we are on the right track.”

18%
increase in 12-month customer repeat rate
Amy Harman
Head of CRM, Loyalty & Subscriptions, Hotel Chocolat

"Ometria are very much part of the CRM team. We work with them on our strategies, we work with them on new ideas and opportunities, and frankly, without them we wouldn’t be able to deliver what we do."

56%
growth in email contribution to online revenue year over year
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“Since joining Ometria, our marketing team have really become unstuck. Not only do they finally trust the data, but we can get twice as much done as we could before.”

Bronwen Foster-Butler
CMO
Speak to our expert team about your customer experience growth journey
Join industry leaders in choosing Ometria to power your customer marketing.