Leader
Summer 2022
This cookie policy explains what cookies are and how Ometria Ltd (“we,” “us” or “our”) uses them on ometria.com (our “site”). We encourage you to read the policy in full so that you can understand what information we collect using cookies and how that information is used.
By using our site you are agreeing that we can use cookies in accordance with this policy.
This cookie policy does not describe the types of cookies that are set through your own website when you use our services to collect information about your website’s use. You can find out more about the cookies used for that service on request.
Cookies are text files, containing small amounts of information, which are downloaded to your browsing device (such as a computer or smartphone) when you visit a website. Cookies can be recognized by the website that downloaded them — or other websites that use the same cookies. This helps websites know if the browsing device has visited them before.
Cookies do lots of different jobs, like helping us understand how our website is being used, letting you navigate between pages efficiently, remembering your preferences, and generally improving your browsing experience. Cookies can also help ensure marketing you see online is more relevant to you and your interests.
The types of cookies used on our site can generally be put into one of the following categories: strictly necessary; Performance; functionality; and advertising. You can find out more about each of the cookie categories in the table below.
| Strictly Necessary Cookies | These cookies are essential to make our website work. They enable you to move around the site and use its features. Without these cookies, services that are necessary for you to be able to use our site such as accessing secure areas cannot be provided. |
| Performance Cookies | These cookies collect information about how people are using our website, for example which pages are visited the most often, how people are moving from one link to another and if they get error messages from certain pages. These cookies don’t gather information that identifies you. All information these cookies collect is grouped together with information from other people’s use of our site on an anonymous basis. Overall, these cookies provide us with analytical information about how our site is performing and how we can improve it. |
| Functionality Cookies | These cookies allow us to remember choices you make and tailor our site to provide enhanced features and content to you. For example, these cookies can be used to remember your user name, language choice or country selection, they can also be used to remember changes you’ve made to text size, font and other parts of pages that you can customise. |
| Advertising Cookies | These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They remember that you have visited a website and this information may be shared with other organisations such as advertising partners. This means after you have been to our site you may see some advertisements about our services elsewhere on the Internet. |
You can see a list of some of the specific cookies which are most frequently used by us in the section below entitled “Cookies used by Ometria”.
The length of time a cookie will stay on your browsing device depends on whether it is a “persistent” or “session” cookie. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your browsing device after you have finished browsing until they expire or are deleted. Details of “persistent” and “session” cookies set through our website can be found in the section below entitled “Cookies used by Ometria”.
“First party cookies” are cookies that belong to us and that we place on your device. “Third-party cookies” are cookies that another party places on your browsing device when you visit our site. Third parties setting cookies from our website will be providing a service to us or a function of the site but we do not always control how third party cookies are used. You should check the third party’s website for more information about how they use cookies. Details of third parties that set cookies through our website can be found in the section below entitled “Cookies used by Ometria”.
You can usually use the browser that you are viewing this website through to enable, disable or delete cookies. To do this, follow the instructions provided by your browser (usually located within the “Help”, “Tools” or “Edit” settings). Please note that if you set your browser to disable cookies, you may not be able to access secure areas of the website and other parts of the website may also not work properly.
You can find out more information about how to change your browser cookie settings at www.allaboutcookies.org.
Some third parties may use Advertising Cookies to help gather information about your browsing activity so that they can deliver website advertising to you that is relevant to your interests. The advertising industries in EU have developed schemes to help you opt-out of receiving cookies used for these purposes. You can find out more about the EU scheme from www.youronlinechoices.eu.
If you wish to opt out of Google Analytics you can do by installing a browser add in.
The following tables and information set out the cookies which are most frequently used on our website. It also provides details of third parties that set cookies through our website.
Strictly necessary
| Cookie Name | First or Third Party Cookie | Persistent or Session Cookie | Purpose cookie is used for |
| OptanonConsent
OptanonAlertBoxClosed |
1st | Persistent | Allows us to set cookies according to the visitor’s consent and hide the cookies banner once the visitor has had an opportunity to read and acknowledge it. |
| _adroll_consent
_adroll_consent_params _adroll_fpc |
1st | Persistent | We use Adroll, a remarketing service, to help us match our advertising messaging with the right people.
These cookies allow us to set cookies according to the visitor’s consent and hide the cookies banner once the visitor has had an opportunity to read and acknowledge it in a similar way to those cookies mentioned above. You can see a detailed list of cookies that you can accept or reject in the Adroll pop up. You can see AdRoll’s privacy policy here, or choose to opt-out of remarketing from AdRoll specifically by visiting the AdRoll opt out page. |
| _hs_initial_opt_in
_hs_opt_out |
1st | Persistent | We use Hubspot to host part of our website and better understand inbound enquiries.
These cookies allow us to set cookies according to the visitor’s consent and hide the cookies banner once the visitor has had an opportunity to read and acknowledge it in a similar way to those cookies mentioned above. |
| _cf_bm | 1st | Session | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. |
| _cfruid | 1st | Session | This cookie is set by HubSpot’s Content Delivery Network (CDN) provider, Cloudflare, in connection with their rate-limiting policies. |
| __cfruid |
1st | Session | Cookie associated with sites using CloudFlare, used to identify trusted web traffic. |
| _GREPCAPTCHA | 3rd | Session | This cookie is set by Google reCAPTCHA, which protects our site against spam enquiries on contact forms. |
Performance cookies
| Cookie Name | First or Third Party Cookie | Persistent or Session Cookie | Purpose cookie is used for |
| _ga
_gid _gcl_au _utma _utmb _utmc _utmz _utmv |
1st | Persistent | We use these Google Analytics cookies to collect information about how visitors use our websites, including the number of visitors, how they came to our websites and the pages they visited. This information is also used to help us improve our site.
You can read Google’s overview of privacy and safeguarding data here. |
| _hssc | 1st | Persistent | Hubspot’s cookie that keeps track of sessions. |
| _hssr | 1st | Session | Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. |
| _hstc | 1st | Persistent | Hubspot’s main cookie for tracking visitors. |
| _hjAbsoluteSessionInProgress | 1st | Persistent | This cookie is used to detect the first pageview session of a visitor. This is a True/False flag set by the cookie. |
| _hjFirstSeen | 1st | Session | This is set to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar sees a visitor. It is used by recording filters to identify new visitor sessions. |
| _hjIncludedInPageviewSample | 1st | Persistent | This cookie is set to let Hotjar know whether the visitor is included in the data sampling defined by our site’s pageview limit. |
| _hjid | 1st | Persistent | Hotjar cookie that is set when the visitor first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behaviour in subsequent visits to the same site will be attributed to the same user ID. |
| test_cookie | 1st | Session | To measure the visitor’s actions after they click through from an advert. |
| ubvt, ubpv, ubvs | 3rd | Persistent | Unbounce is a landing page provider, to help with testing the effectiveness of different versions of the landing page. The information collected is used to improve visitor experience and engagement (through, for instance, A/B testing) for that particular landing page. Unbounce is used on our Lifecycle pages. |
| _gac_UA-37988650-2 | 1st | 89 days | To generate statistical data on how the visitor uses the Service |
| _gat | 1st | Session | This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate – limiting the collection of data on high traffic sites. It expires after 10 minutes. |
| _hjSessionUser_682271 | 1st | 364 days | Hotjar cookie that is set when a user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. |
| _hjSession_682271 | 1st | Session | A cookie that holds the current session data. This ensues that subsequent requests within the session window will be attributed to the same Hotjar session. |
| _ga_xxxxxxxxxx | 1st | 729 days | To generate statistical data on how the visitor uses the Service |
| JSESSIONID | 3rd | Session | This domain is controlled by New Relic, which provides a platform for monitoring the performance of web and mobile applications. |
Functional cookies
| Cookie Name | First or Third Party Cookie | Persistent or Session Cookie | Purpose cookie is used for |
| _zendesk_authenticated |
1st | 365 days | This cookie is used to store a binary variable determining whether a user has been authenticated. |
| _zendesk_session | 1st | Session | This cookie holds session information for root access applications. |
| cf_clearance | 1st | 364 days | Used to verify user is not a bot; user/system has solved a challenge successfully |
| _help_center_session | 1st | Session | This cookie aids in session for the Zendesk guide. |
| _gd############# | 1st | 730 days | This cookie contains no identifying information and is used for diagnostic purposes by Impact Radius, a service we use to track signup commissions for our affiliate program. We have categorized it under Functionality because it is necessary for the operation of our affiliate program. |
| __cf_bm | 3rd | Session | This is a CloudFoundry cookie |
| vuid | 3rd | 730 days | This domain is owned by Vimeo. The main business activity is: Video Hosting/Sharing |
Advertising and targeting cookies
| Cookie Name | First or Third Party Cookie | Persistent or Session Cookie | Purpose cookie is used for |
| _ar-v4 | 3rd | Persistent | This cookie is associated with the DoubleClick advertising service from Google which helps with tracking conversion rates for ads. |
| _fbp | 3rd | Persistent | This is facebook’s cookie which stores and tracks visits across websites. |
| _NID | 1st | Persistent | A Google cookie to provide ad delivery or retargeting and to store user preferences. |
| bcookie
lidc AnalyticsSyncHistory lang UserMatchHistory li_gc |
1st and 3rd | Persistent | These are LinkedIn cookies. LinkedIn typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. |
| CONSENT
YSC |
3rd | Persistent | YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. |
| VISITOR_INFO1_LIVE | 3rd | Persistent | This cookie is used as a unique identifier to track viewing of YouTube videos |
| AnalyticsSyncHistory | 3rd | 30 days | Used to store information about the time a sync took place with the lms_analytics cookie |
| bscookie | 3rd | 1 year | Used for remembering that a logged in user is verified by two factor authentication. |
| UserMatchHistory | 3rd | 30 days | LinkedIn Ads ID syncing |
| bcookie | 3rd | 1 year | Browser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform |
| li_sugr | 3rd | 90 days | Used to make a probabilistic match of a user’s identity outside the Designated Countries |
| lidc | 3rd | 24 hours | To facilitate data center selection |
| U | 3rd | 3 months | Browser Identifier for users outside the Designated Countries |
| _GRECAPTCHA | 3rd | 180 days | This domain is owned by Google Inc. Although Google is primarily known as a search engine, the company provides a diverse range of products and services. Its main source of revenue however is advertising. Google tracks users extensively both through its own products and sites, and the numerous technologies embedded into many millions of websites around the world. It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organisations based on such interest profiles as well as aligning adverts to the content on the pages where its customer’s adverts appear. |
| IDE | 3rd | 389 days | This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange |
| cf_chl_2 | 1st | Session | These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. |
| ss_cvr | 1st | 729 days | This cookie is associated with Squarespace. It identifies unique visitors and tracks their sessions on the site |
| ln_or | 1st | Session | This is a LinkedIn cookie used to determine if Oribi analytics can be carried out on a specific domain |
| _gat_gtag_xxxxxxxxxxxxxxxxxxxxxxxxxxx | 1st | Session | Google Analytics |
Information about the cookies used by us may be updated from time to time, so please check back on a regular basis for any changes.
The last modification date of this document is shown at the bottom of this page.
This document was last modified on 14th Sep 2023.
If you have any questions about this cookie policy, please contact us by email at [email protected].
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