Ometria raises $40m in Series C - read the full announcement here
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Create marketing experiences your customers love

AI-powered customer insight and cross-channel marketing, by Ometria

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The customer data and marketing platform for retail

Ometria combines the data capabilities of a CDP with a cross-channel marketing orchestration platform, letting retail marketers create relevant experiences throughout the customer journey.

The customer data and marketing platform for retail
Customer data platform
Marketing orchestration
Customer profiles
Customer profiles

Unify customer data from all sources to build a single, comprehensive profile of each shopper.

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Customer intelligence
Customer intelligence

Build sophisticated audience segments and leverage predictive customer insight for personalized cross-channel campaigns.

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Cross channel
Cross-channel marketing

Design, execute and optimize the entire customer journey across email, mobile, on-site, social, direct mail and more.

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The Retail Success Model™
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The Ometria Retail Success Model™

Our Retail Success Model™ is a first-of-its-kind data science model for driving CRM growth in retail. It combines four proprietary AI algorithms that analyze a retailer’s CRM performance and delivers a bespoke marketing plan for reaching their revenue goals.

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CRM growth rate
Annual increase in CRM revenue

Retail brands forever

We believe the best customer experiences are made with solutions that are purpose-built for retail.

That’s why retail and ecommerce brands choose Ometria – and stay with us.

The furniture retailer was able to use Ometria’s insights, segmentation, and recommendation engines to target customers with relevant content based on category affinity and lifecycle stage
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More success stories

From the Ometria Academy

So… what happened on Black Friday? What’s stopping marketers from achieving personalization? Black Friday for Good – The brands using Black Friday 2021 to make a difference to the world. Black Friday 2021: The best in class examples from retailers See everything
Posted 20 December 2021
6 minute read
Post-purchase emails: How to use them effectively
Iain Moss
Senior Content Manager at Ometria

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Having Ometria has completely transformed our approach to CRM.
Credence Pym, CRM Manager at Sigma Sports

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