Ometria Co-Marketer

Customer intelligence

Ometria’s AI-based intelligence and orchestration layer – The Co-Marketer – continually provides real-time predictive insight, and evaluates and optimizes the revenue generated by the retention marketing strategy.

Which of my customers are going to lapse soon?

Which of my customers have VIP potential?

Who is most likely to want to buy this product?

When is a customer likely to interact with my message?

When's the best time to send a replenishment reminder?

The Ometria intelligence layer

Campaign optimization

Optimize your campaigns for the best results - from send time to split testing.

Attribute affinity

Identify customers that are most likely to be interested in specific categories or attributes.

Predictive segmentation

Segment your shoppers based on attributes, actions or predicted future behavior.

Read customer story

Predictive product recommendations

Embed personalized product recommendations within your marketing messages, based on predictive tastes and behaviors.

Read customer story

Predictive replenishment

Identify when a customer is likely to be running low on a replenishable item.

Read customer story

Predictive lifecycle stages

Identify where each customer is in their journey with your brand, such as whether they're at risk of churning.

Ometria Labs is our innovation stream, where we test out new and innovative ideas for potential features that solve retail marketers’ biggest day-to-day challenges.

Sephora UK achieved 95% uplift in email revenue, with taste profiling and Ometria Labs

Read the case study

Solving real-world problems with AI

We work closely with our clients to identify ways of making their lives easier with AI.

Pilots and case studies

We carry out pilots to identify whether new feature ideas deliver uplift, and share the results.

Partnering with customers

From prototyping to testing to delivery, we believe that the best solutions are built by partnering with our clients at every stage of the development process.