We help retailers create marketing experiences their customers will love

200

Clients

150

Ometrians

250M

Customers profiled

Meet our leadership team

Ivan Mazour
Ivan Mazour
Chief Executive Officer
Serial founder and entrepreneur, Ivan has been building businesses for over a decade, having first completed degrees in both mathematics and economics. Alongside public speaking and blogging, his main goal now is building the most amazing team of Ometrians. Judging by this page, he is well on track.
Djalal Lougouev
Djalal Lougouev
Chief Strategy Officer
Djalal is a technology entrepreneur with over a decade of experience in management, technology and design. Prior to Ometria, Djalal worked in various industries including banking, property and the public sector.
James Dunford Wood
James Dunford Wood
Chief Experience Officer
James has been a serial entrepreneur since the early 1990s, having launched and sold buisnesses in publishing and online travel tech prior to co-founding Ometria in 2013. Passions include travel, writing (one novel published), and family.
Michelle Schroeder
Michelle Schroeder
Chief Marketing Officer
Michelle is a leader with nearly a decade and a half of experience marketing data-powered, innovative products and companies. She is passionate about building brands that grow and is lucky to have a team here at Ometria passionate about the same thing. Her free time is spent making music, running, and writing – sometimes all at once.
Xenia Ilyasova
Xenia Ilyasova
Chief Financial Officer
Xenia has been working with fast growing and established companies for over 15 years on a variety of projects, following a life cycle of a business from setting up start-up operations to corporate transactions. In addition to the UK base, she worked on assignments in Europe, the Middle East, India and the USA. Xenia is a chartered accountant, having qualified with KPMG Financial Services practice in London.
Jennifer Yorke
Jennifer Yorke
Chief Customer Officer
Jennifer is great at growing teams who want to do things differently. Having helped to launch Hootsuite and evolved Box’s EMEA teams, supporting them with processes that are now used by the brands globally, she is shaping Ometra’s Customer Success team. With over a decade of experience, she is excited for a challenge, and that’s not including her Spartan obstacle course runs.
Jess Wright
Jess Wright
Chief People Officer
Jess has 15 years of experience spanning roles in people, coaching and recruitment. She is responsible for ensuring that Ometria delivers its business goals via its people strategy. She's passionate about building high-performing cultures and delivering excellent employee experience.
Markus Plattner
Markus Plattner
Chief Technology Officer
Markus has spent over 25 years of his professional career in Marketing and Advertising technology, building customer centric, global data solutions at scale. Before joining Ometria he has held senior positions at Amazon Advertising and Sizmek, has built realtime Data Management Platforms for the worlds largest media agency holding.
Rob Lord
Rob Lord
Global VP of Sales Engineering
Rob has been delivering exceptional customer experiences in the Digital Marketing sector for the last 9 years. Having worked across financial, retail, travel and entertainment sectors his depth of experience help Ometria deliver world class solutions for our customers.
Gareth Evans
Gareth Evans
VP of Engineering
Gareth brings 15 years of technology experience across a range of B2B and B2C SAAS companies to Ometria. Building on a background in electrical & software engineering he’s focused on developing and nurturing high-growth engineering teams. Outcomes oriented with a facilitative approach to embedding modern approaches to software development and delivery.
Marco Iannone
Marco Iannone
VP of Product and Data Science
Marco has 20 years of experience in data-led digital solutions. After a stint in consulting at McKinsey, he worked in roles at the intersection of business, technology and analytics in fintech, travel and business development. He founded and ran an AI-first company serving numerous blue-chip clients.
Julian Palmer
Julian Palmer
Data Protection Officer
Solicitor, author and lecturer, Julian is Ometria’s general counsel and its Data Protection Officer. Julian sits on two technical committees at the Law Society; writes for LexisNexis Butterworths/Tolleys, is a contributor to Atkins Court Forms and consultant editor for Halsbury’s Laws of England; and in recent years he has delivered lectures in the UK, Gibraltar, Guernsey, Isle of Man, Jersey, Monaco, Singapore and Zurich.

The Ometria timeline

2013
  • Ometria is founded
2017
  • We raise a $6m Series A funding round
  • We move across London to our new home in Shoreditch
2019
  • We raise a $21m Series B funding round
  • We win 'Best MarTech Startup' at the Europas
  • We celebrate our 100th Ometrian joining the team
2021
  • We raised a $40m Series C funding round
  • We expanded into new territories and became a global team

In the news

Ometria raises $21M Series B round
A day in the life of… Beth Woods, Deliverability Consultant at Ometria
How Feelunique is boosting its bottom line with personalized emails
Tech gimmicks won’t save retailers from poor strategy
Ometria raises $40M C round to automate CRM for retailers

Our investors

£50m

raised to date

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Having Ometria has completely transformed our approach to CRM.
Credence Pym, CRM Manager at Sigma Sports

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