Life at Ometria
Four top tips when applying for a role at Ometria
Cross-channel marketing
How the changes to third-party cookies may affect you
Customer segmentation
Lovehoney – the joy of segmentation
Personalization examples
A guide to using automated personalized campaigns to drive increased orders with Cox & Cox
A scalable approach to personalizing your broadcast campaigns with Butterfly Twists
Email best practice
How Emma Bridgewater drove new customer acquisition during COVID with the help of email
Manière De Voir boosts newsletter revenue by 50% using AI-based personalization by Ometria
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Customer segmentation
How Footasylum adopted a test-and-learn strategy to personalizing abandonment campaigns
Customer lifecycle marketing
Driving conversion through customer personas – how MORI did it
Personalization examples
Using personalized content in post-purchase emails – what Patch did

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Having Ometria has completely transformed our approach to CRM.
Credence Pym, CRM Manager at Sigma Sports

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