Marketing technology
Upgrading your ESP in 2020: the four essentials to look for
Black Friday
3 Black Friday campaigns that will have customers back for Christmas

Featured content

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8 examples of birthday emails worth celebrating

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How Instagram’s ‘checkout’ impacts retail marketers

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3 Campaigns for a Memorable Mother's Day

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8 Examples of Birthday Emails Worth Celebrating

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How to Send Great Win-Back Email Campaigns

Content best practices
How to create content that matters: 3 key actions from Taylor Coil of Tortuga
Best practice
The Common Thread: Why we created a podcast especially for retail marketers
Customer loyalty
Three big takeaways from the Consumer Census 2019
Manière De Voir boosts newsletter revenue by 50% using AI-based personalisation by Ometria
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Artificial intelligence
What we learned from keynote speakers at Lifecycle19
Customer lifecycle marketing
Beating the Seasonal Slump: an interview with Lifecycle19 speaker Charlotte Ashton of Latest in Beauty
Ecommerce trends
Bridging the Customer Behaviour Knowledge Gap: an interview with Lifecycle19 speaker Beth Butterwick former CEO Coast & Karen Millen

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Having Ometria has completely transformed our approach to CRM.
Credence Pym,
CRM Manager at Sigma Sports

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