The Total Economic Impact of Ometria’s Customer Data and Experience Platform

In January 2023, we commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study on behalf of Ometria to examine the potential ROI (430%*) enterprises may realize by deploying our retail-specific Customer Data and Experience Platform (CDXP).

Find out the full extent of customer cost savings, team efficiencies and the business benefits that Ometria’s CDXP delivered.

*study results are for a composite organization representative of interviewed customers.

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430% ROI over 3 years

18% Repurchase Rate increase in year 3

3.5M Net Present Value

25% CRM team efficiency gained

Payback <6 months


“Ometria plays in the retail space. The fact that what they build is very much in line with our industry and not a one-size-fits-all across all verticals is a huge advantage for us.”

Manager marketing and digital channels, retail gifting marketplace

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Having Ometria has completely transformed our approach to CRM.
Credence Pym, CRM Manager at Sigma Sports

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