We’re excited to announce our partnership and integration with Attentive, the leading text message marketing solution. This partnership will allow new and existing customers to leverage Ometria’s customer data and marketing platform to seamlessly create cross-channel campaigns using Attentive’s SMS capabilities.
SMS marketing is just starting to break through the noise for retailers. There is a large demand from consumers for brands to adopt text messaging that still hasn’t been tapped into. The need for 1:1 connections are clear, and there is a desire to have a two way conversation, which ultimately will strengthen customer loyalty.
It’s true that e-commerce growth has accelerated over the past year, and with it, so has SMS adoption. According to Attentive’s 2021 SMS Marketing Consumer Trends Report there was a 66.5% increase year over year in sign ups to receive texts from brands. Even though adoption has increased, retailers need to keep up with the demand – 91% of consumers are interested in signing up for texts, but not all businesses offer it yet.
Attentive empowers over 3,000 innovative brands to create meaningful interactions through personalized text messaging. Its best in class solution is built to make text message marketing a top 3 channel, driving an average of 18.5% of total online revenue.
The events of 2020 have had a lasting impact on consumer behavior and the e-commerce landscape, and have forced online retailers to turn attention to their digital capabilities. The strongest performers have recognized that in order to stand out in a more competitive online space, focusing on customer experience is the best strategy for differentiation.
Over 90% of today’s consumers are interested in brands engaging with them on mobile devices, so now more than ever it is essential for retailers to be consistent across all channels. Being able to harness data to personalize SMS campaigns as part of an overall marketing strategy will enable retailers to keep up with the modern retail customer’s demands for timeliness and relevance.
Ometria and Attentive enable cohesive and immersive experiences across email and text channels. The two systems working together power better workflows and save time for users.
How this will impact retailers and brands
Retailers taking advantage of this partnership will be able to use Ometria’s predictive insight and sophisticated segmentation to identify key opportunities within their customer base, and then use Attentive’s text messaging capabilities to engage those customers with relevant messages. Retailers already powered by this partnership include ba&sh, Olivela and Krewe.
This partnership is timely as shoppers return to stores. For physical retailers, being able to create experiences that bridge the gap between physical and digital will help them to succeed.
“We’re thrilled to be partnering with Attentive,” commented Djalal Lougouev, Chief Strategy Officer at Ometria. “The combination of our technologies will enable retail brands to seamlessly combine Attentive’s leading SMS functionality with Ometria’s customer and marketing data platform. The innovation our products provide will advance and support the evolution of the retail marketing ecosystem.”
“We’re always looking to integrate with innovative technologies like Ometria that help our customers deliver the greatest possible consumer experiences,” said Allison Kelly, VP of Partnerships at Attentive. “This partnership will empower our shared customers to create cross-channel marketing campaigns, enabling them to send the right message at the right time.”