Iain Moss
Iain Moss
Posted 31 May 2022

Cross-Channel Personalisation Masterclass

We recently sat down with our friends at Movable Ink to discuss how CRM marketers can best approach cross-channel personalisation.

We discussed the importance of personalisation, and how it can be a competitive advantage for retailers. But it was also important to acknowledge that building out these experiences across channels at scale is a challenge for retailers if they do not have technology to help them achieve this.

Watch the masterclass for yourself below.

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