We recently sat down with our friends at Movable Ink to discuss how CRM marketers can best approach cross-channel personalisation.
We discussed the importance of personalisation, and how it can be a competitive advantage for retailers. But it was also important to acknowledge that building out these experiences across channels at scale is a challenge for retailers if they do not have technology to help them achieve this.
Watch the masterclass for yourself below.
Take the first step toward smarter customer marketing