Steve Madden x Ometria

“On day zero we were able to unlock insights and access that our business has never had before that have helped us connect online and offline customer behavior.”

Hannah Sinclair

Director of DTC Retention Marketing & CRM at Steve Madden

Impact in numbers

Repeat rate
Lift in winning back customers
Increase in lead conversion

Steve Madden understands each and every customer


Steve Madden is an icon in American fashion. He started selling 500 pairs of shoes out of his car in 1990 with just a thousand dollars investment. Now, Steve Madden is in 80 different countries selling shoes, handbags and apparel.

For Steve Madden, at the heart of creating positive experiences is having a deep understanding of the customer.

By stitching together 13 online and offline data feeds from 200 stores in a centralized, accessible interface, Ometria’s CDXP transformed Steve Madden’s understanding of their customer.

With this newfound understanding, Steve Madden orchestrates and executes campaigns across email, SMS, push and social channels all from the same single interface where customer profiles are unified, Ometria’s CDXP.






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“Oh, it’s so easy. As soon as we got the keys to the platform, we were just able to immediately manage, execute and sync audiences across our email, SMS, push and even social campaigns. All through Ometria, we’re able to get a much clearer picture of the customer psyche and overall customer lifecycle.”

Brooke Camarda

Head of Ecommerce Analytics

Watch the Video Case Study

Meet Hannah Sinclair and Brooke Camarda as they take us to the Steve Madden flagship store in New York to show us how mixing the art and the science of understanding their customer creates consistent, compelling cross-channel messaging that resonates.

Click play to see what goes on behind the scenes with a customer-obsessed and shoe-obsessed team.





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“One major differentiation we’ve seen with Ometria is the focus on retail. The platform has built-in actionality that allows us to drill into retail-specific metrics and take action on our findings.”

Hannah Sinclair

Director of DTC Retention Marketing & CRM at Steve Madden

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Take the first step toward smarter customer marketing

Having Ometria has completely transformed our approach to CRM.
Credence Pym, CRM Manager at Sigma Sports

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