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Wolf and Badger

Wolf and Badger were to ensure that its marketing messages remained relevant to the interests of each individual customer

4% rise in overall online revenue
60% increase in repeat rate within 3 months of acquisition
8x higher open rates on triggered email, compared with newsletter opens

Wolf & Badger is a unique retail concept with an award-winning website offering products from hundreds of independent brands across a range of categories, from fashion to accessories to gifts to homeware.

The Challenge

Stocking a wide range of products from over 600 designers, Wolf & Badger were keen to ensure that its marketing messages remained relevant to the interests of each individual customer, rather than sending the same, undifferentiated messages to their whole contact base each time.

Realising that marketing automation­ based on detailed customer insight ­ would help them send customers relevant messages at the right time, Wolf & Badger turned to Ometria.

The Solution

Using the Ometria platform, Wolf & Badger set up an automation strategy aimed at:

  • Re-capturing abandoned visits by sending abandonment emails to those who have shown buyer intent by viewing or adding items to their basket.
  • Identifying ‘at-risk’ and ‘lapsed’ customers using Ometria’s customer lifecycle stage analysis and reactivating them with automated email campaigns, segmented to offer incentives based on the lifetime value of each customer.
  • Personalising the post-purchase experience with email campaigns focused on offering shoppers content (such as blog posts and shopping guides), including personalised product recommendations generated by Ometria, related to their last order.

The Results

As a result of its new marketing automation strategy carried out using Ometria, Wolf & Badger experienced:

4%
rise in overall online revenue
60%
increase in repeat rate within 3 months of acquisition
8x
higher open rates on triggered email, compared with newsletter opens
£3
generated for every cart abandonment email sent

We saw a big difference after we began using Ometria. Now it’s easy for us to navigate through our data and create campaigns that instantly drive great ROI.

Victor Bellec - CRM Manager at Wolf & Badger

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Having Ometria has completely transformed our approach to CRM.
Credence Pym, CRM Manager at Sigma Sports

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