Wolf and Badger were to ensure that its marketing messages remained relevant to the interests of each individual customer
Wolf & Badger is a unique retail concept with an award-winning website offering products from hundreds of independent brands across a range of categories, from fashion to accessories to gifts to homeware.
Stocking a wide range of products from over 600 designers, Wolf & Badger were keen to ensure that its marketing messages remained relevant to the interests of each individual customer, rather than sending the same, undifferentiated messages to their whole contact base each time.
Realising that marketing automation based on detailed customer insight would help them send customers relevant messages at the right time, Wolf & Badger turned to Ometria.
Using the Ometria platform, Wolf & Badger set up an automation strategy aimed at:
As a result of its new marketing automation strategy carried out using Ometria, Wolf & Badger experienced:
We saw a big difference after we began using Ometria. Now it’s easy for us to navigate through our data and create campaigns that instantly drive great ROI.
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