Ecommerce marketing platforms come in all shapes and sizes, so when it comes to creating personalized experiences that keep shoppers engaged and buying it can be hard to know which solutions are best placed to meet retail marketers’ specific needs.
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The Ometria platform brings together the data unification and customer insight of a customer data platform (CDP) with sophisticated cross-channel marketing orchestration, to help retailers create experiences their customers love.
Marketers have access to all customer data in one place without reliance on specialist teams or third parties.
Turn customer insights into sophisticated campaigns across multiple channels from one central location.
Easily create 1:1 personalized campaigns that target customers with the right message on the right channel at the right time.
Avoid the need to add point solutions into your Ecommerce marketing tech stack by bringing customer data and marketing orchestration capabilities together in one place.
Customer Data and Marketing Platforms (CDMP) combine the data capabilities of a CDP with the cross-channel marketing orchestration of an ESP or Ecommerce marketing platform.
What does this mean for customer experience?
CDMPs give retailers the ability to use customer data to personalize their experience across every marketing channel they interact with your brand on, all from within the same solution.
In a world where experience is the true competitive advantage in Ecommerce, customer insights need to be directly translated into effective, personalized cross-channel marketing campaigns.
Ometria is the only Customer Data and Marketing Platform (CDMP) built specifically for retail. By combining all the features of a retail CDP with end-to-end marketing orchestration tools, CRM marketers can ensure a consistent and engaging customer experience across all channels.
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Ometria’s Intelligence Layer surfaces customer insights and revenue opportunities directly to marketers allowing them to take action immediately.
Segment customers by demographic data, behavioral insights, lifecycle stage, product and category affinity, plus many other attributes and create truly personalized experiences.
Bring all customer data together, compliant with all data regulations, to form a single source of truth, without relying on third parties and other integrations.
Easily analyze different cohorts, segments, and build reports based on orders, repeat rates, engagement and customer lifetime metrics.
Take the first step toward smarter customer marketing
