Ometria raises $40m in Series C - read the full announcement here
Iain Moss Senior Content Manager at Ometria
Posted 27 August 2020

August 2020 product roundup

Topics: Product updates

What’s new in Ometria

We’ve been hard at work developing a range of new functionality in the Ometria platform and providing current industry insights to our retail customers. If you haven’t already, check out the new Ometria retail dashboard, featuring real-time industry-specific benchmarking data on key metrics such as website traffic, revenue and marketing campaign open rates. 

Read on for a full breakdown of the new functionality that has been released to the Ometria platform. 

 

A new look and feel for the automation homepage ✨

You may have noticed we’ve made some changes to the automation homepage to make it work better for you. 

The changes include: 

  • Search by campaign name 
  • Filter by draft, test, active, paused and archived campaigns 
  • Update the status of a campaign with just a couple of clicks 
  • Gain instant access to campaign performance from the homepage 

 

Build SMS into your automation strategy 📱

As consumers turn to mobile devices to interact with brands and make purchases, SMS has become an increasingly popular channel to send marketing messages. We’ve launched SMS as part of our automation campaign builder to help you incorporate text messages into the customer journey.

Read the blog to find out more. 

 

Audit logs 🕵️‍♂️

Audit logs help you answer the questions “who did what, when and where?” within your Ometria account. Using audit logs, you can track and trace activity in the platform from the past 30 days, it will show the action performed, the user that performed it, a timestamp and more. 

We’re constantly building and improving the product, so keep your eye out for new releases in the platform. 

Like what you're reading? Never miss a post by joining our mailing list

Ometria is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.

Book a Demo

Take the first step toward smarter customer marketing

Having Ometria has completely transformed our approach to CRM.
Credence Pym, CRM Manager at Sigma Sports

Report abuse