What’s new in Ometria

We’ve been hard at work developing a range of new functionality in the Ometria platform and providing current industry insights to our retail customers. If you haven’t already, check out the new Ometria retail dashboard, featuring real-time industry-specific benchmarking data on key metrics such as website traffic, revenue and marketing campaign open rates. 

Read on for a full breakdown of the new functionality that has been released to the Ometria platform. 

A new look and feel for the automation homepage ✨

You may have noticed we’ve made some changes to the automation homepage to make it work better for you. 

The changes include: 

• Search by campaign name 
• Filter by draft, test, active, paused and archived campaigns 
• Update the status of a campaign with just a couple of clicks 
• Gain instant access to campaign performance from the homepage 

Build SMS into your automation strategy 📱

As consumers turn to mobile devices to interact with brands and make purchases, SMS has become an increasingly popular channel to send marketing messages. We’ve launched SMS as part of our automation campaign builder to help you incorporate text messages into the customer journey.

Read the blog to find out more. 

Audit logs 🕵️‍♂️

Audit logs help you answer the questions “who did what, when and where?” within your Ometria account. Using audit logs, you can track and trace activity in the platform from the past 30 days, it will show the action performed, the user that performed it, a timestamp and more. 

We’re constantly building and improving the product, so keep your eye out for new releases in the platform.