Black Friday Content Hub

On-demand webinar:
Get ready for BFCM

Watch the webinar to find out how retailers can experience the smoothest BFCM possible

Black Friday Survival Guide 2023

It’s a marathon not a sprint, here’s our guide for surviving BFCM and getting the most out of the holiday season

Pre-Black Friday Checklist 2023

Our pre-BFCM checklist has a list of last-minute reminders, final tips, and all the key dates you need for the season

The Deliverability Guide 2023

Successful deliverability over the BFCM period is built on good preparation. Here’s how to get your emails into inboxes during BFCM

How to make your tech stack work harder during BFCM

Find out 7 ways you can lean on your tech stack for greater campaign performance this season

Post-Black Friday Checklist 2023

How do you keep your holiday shoppers engaged throughout the festive season and beyond?

So… what happened on Black Friday?

How did Black Friday 2021 measure up? Look into the themes throughout the years
.

Read more

Black Friday for Good

The brands using Black Friday in past years to make a difference.

6 Lessons from last year’s BFCM for a smoother launch

Get ahead of the competition with clear direction on the fundamentals for better engagement this BFCM

Black Friday retro:
The best in class examples
Here are some of the standout BFCM examples in our inboxes this year.

Black Friday
retention strategies
Key approaches to retention marketing retail marketers should take this Black Friday

Getting your deliverability ready
for Black Friday
Find out why preparation is key when it comes to deliverability

Turning Black Friday for good
Discounts and donations, the brands taking a different approach to BFCM

5 great Black Friday tactics
Simple ideas that you can deploy this year
.

Read more

BFCM trends for Fashion
What fashion retailers need to know about Black Friday

Quick wins for Black Friday
4 quick-win creative ideas for Black Friday emails