Black Friday Content Hub

The holiday season is an intense time for retailers. We’ve pulled together our BFCM guides, checklists, and blogs into one hub, so that you can access all our advice, best-in-class examples, and top tips for the festive period in one place

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Black Friday Survival Guide 2023

It’s a marathon not a sprint, here’s our guide for surviving BFCM and getting the most out of the holiday season

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Pre-Black Friday Checklist 2023

Our pre-BFCM checklist has a list of last-minute reminders, final tips, and all the key dates you need for the season

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The Deliverability Guide 2023

Successful deliverability over the BFCM period is built on good preparation. Here’s how to get your emails into inboxes during BFCM

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How to make your tech stack work harder during BFCM

Find out 7 ways you can lean on your tech stack for greater campaign performance this season

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Post-Black Friday Checklist 2023

How do you keep your holiday shoppers engaged throughout the festive season and beyond?

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So… what happened on Black Friday?

How did Black Friday 2021 measure up? Look into the themes throughout the years

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Black Friday for Good

The brands using Black Friday in past years to make a difference.

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6 Lessons from last year’s BFCM for a smoother launch

Get ahead of the competition with clear direction on the fundamentals for better engagement this BFCM

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Black Friday retro:
The best in class examples

Here are some of the standout BFCM examples in our inboxes this year.

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Black Friday
retention strategies

Key approaches to retention marketing retail marketers should take this Black Friday

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Getting your deliverability ready
for Black Friday

Find out why preparation is key when it comes to deliverability

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Turning Black Friday for good
Discounts and donations, the brands taking a different approach to BFCM

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5 great Black Friday tactics
Simple ideas that you can deploy this year

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BFCM trends for Fashion
What fashion retailers need to know about Black Friday

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Quick wins for Black Friday
4 quick-win creative ideas for Black Friday emails

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Having Ometria has completely transformed our approach to CRM.
Credence Pym, CRM Manager at Sigma Sports

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