Highlighted Case Studies

Steve Madden X Ometria

"As soon as we got the keys to the platform, we were just able to immediately manage, execute and sync audiences across our email, SMS, push and even social campaigns."

Brooke Camarda

Head of Ecommerce Analytics

steve madden heels
Ometria
Ometria
Previous
01/05
Next
8%
Overall revenue growth YoY
27%
Repeat Rate
18%
increase in 12-month customer repeat rate
90%
increase in active online customers
35 day
Go live
43%
increase in revenue from returning customers
30%
increase in return customers on previous period
‘Being able to see a whole customer profile in Ometria is so powerful’
55%
increase in orders from returning customers
17 days
to fully integrate all data into Ometria
2x
faster speed to market for personalized campaigns
95%
uplift in revenue per email
4%
rise in overall online revenue
60%
increase in revenue from email channel
70%
increase in revenue from returning customers
24%
increase in revenue per contact for lapsed one-time purchasers
107%
increase in lapsed customers "won back"
91%
increase in conversion rate
53%
increase in click-through rate
10.8%
uplift in AOV from email channel
56%
growth in email contribution to online revenue year over year
wardrobe

“The insight really is gold dust to us right now. The projections are powerful and eye opening, the objectives are clear with an achievable roadmap.”

Marni Dasanjh
Ecommerce Manager
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