Highlighted Case Studies
Steve Madden X Ometria
"As soon as we got the keys to the platform, we were just able to immediately manage, execute and sync audiences across our email, SMS, push and even social campaigns."
Brooke Camarda
Head of Ecommerce Analytics
01/05
10.8%
uplift in AOV from email channel
27%
Repeat Rate
56%
growth in email contribution to online revenue year over year
8%
Overall revenue growth YoY
18%
increase in 12-month customer repeat rate
90%
increase in active online customers
35 day
Go live
95%
uplift in revenue per email
43%
increase in revenue from returning customers
30%
increase in return customers on previous period
‘Being able to see a whole customer profile in Ometria is so powerful’
55%
increase in orders from returning customers
17 days
to fully integrate all data into Ometria
2x
faster speed to market for personalized campaigns
4%
rise in overall online revenue
60%
increase in revenue from email channel
70%
increase in revenue from returning customers
24%
increase in revenue per contact for lapsed one-time purchasers
107%
increase in lapsed customers "won back"
91%
increase in conversion rate
53%
increase in click-through rate
4x
increase in revenue from automated campaigns
“The insight really is gold dust to us right now. The projections are powerful and eye opening, the objectives are clear with an achievable roadmap.”
Marni Dasanjh
Ecommerce Manager
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