Marketing channels
Ads & retargeting
Social ads and retargeting that seamlessly blend into the customer journey – make your ad spend go further with precision first-party audience targeting.
Join the customer experience between owned and paid channels
Use first-party data to target your shoppers with consistent messaging, in the places they like to hang out best.
Make your ad spend work harder with first-party data
Laser-focus your paid social and retargeting using sophisticated audience segments built using Ometria's CDP – instead of relying on third-party data.
Manage everything from one place
Sync and manage all your audiences – whether that's Facebook, Instagram, TikTok or Google – from a single platform.
Predictive targeting
Use AI-powered insights – like category affinity and next order date – to make your ads more contextually relevant.
Lookalike audiences
Find more of your best customers
Use Ometria-built customer segments to effortlessly create lookalike audiences and find more shoppers just like them.
Reporting and analytics
Understand the long-term impact of paid acquisition channels
Use Ometria's in-depth customer analytics to discover how paid social channels compare to others in driving long-term, high CLV shoppers.
Ad efficiency
Sync audience suppression lists
Create suppression audiences – such as active customers or newsletter subscribers – to exclude from your ad campaigns so that you can target them on cheaper channels.
Explore other channels
Create and deliver incredible experiences across all customer touchpoints with Ometria's cross-channel marketing platform.
