Marketing channels

Website
personalization

Create joined-up experience between inbox and on-site – from personalized products recs to intelligent merchandising and beyond.

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Digital merchandising

Enhance the customer experience when you curate tailored merchandising blends for every site visitor across category pages, shopping baskets and search–from bestsellers to high margin, to individually personalized edits.

Product recommendations

Deliver personalized product recommendations as part of a sophisticated merchandising strategy with blends and templates that define the sequence and priority of products shown, powered by Ometria customer insight.

Overlays

Capture anonymous site visitor customer data - from email to mobile number to communication preferences in a compliant way to grow your marketing lists.

A unified experience, powered by a single source of customer truth

Ometria consolidates data from all customer touchpoints to create a 360° view, forming the foundation for accurate personalization and enabling retailers to deliver relevant content, recommendations, and offers that boost engagement.

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Speak to our expert team about your CRM growth journey