Leader
Summer 2022
At Ometria we always use customer feedback to shape what’s next on the roadmap, so thanks to everyone who has shared feedback, participated in betas and taken part in workshops. Whether you’re at the start of your Ometria journey or you’re a seasoned expert, find out how these newly released features can help you get the most from Ometria.
Subject lines are key to your email open rates, and we don’t want anything to get in the way of reaching your goals. Ometria’s subject line validator checks to make sure all merge tags and ‘if’ conditions (% ({%if … %}) are correct and work in the way expected, so you can send personalised subject lines with confidence.
Find out more about merge tags.
To help you manage your segments in Ometria, we’ve released segment flags. This feature makes it easier for you to see which segments are in use in broadcast and automation campaigns, so at a glance you can make a decision whether to archive unused segments – keeping Ometria tidy and up-to-date.
With this update we’re laying the foundations for new functionality coming soon…
The Ometria customer data platform neatly organises all your customer data in one place and updates in real time. You can now store, view and export contacts’ phone numbers from Segment Explorer.
If you’ve logged into the platform this week, you’ll have noticed our platform has a new look!
Following on from our rebrand, we’ve given the Ometria platform a makeover. Learn more about the inspiration behind our new brand.
Keep your eyes peeled for more releases coming soon…
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