Leader
Summer 2022
Ometria puts customer data into the hands of marketers, letting retailers bring personalized campaigns to their shoppers across every channel.
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Ometria combines the data capabilities of a CDP with a cross-channel marketing orchestration platform, letting retail marketers create relevant experiences throughout the customer journey.
Ometria’s Customer Data & Marketing Platform makes it possible to deliver relevance to every customer at scale.
Personalization-first campaign builders
Create advanced audience segments and enhance your messages with 1:1 dynamic content
Cross-channel journeys
Target shoppers with personalized messages across email, SMS, push, on-site and more
AI-powered insights
Leverage predictive insight into shoppers’ behavior, tastes and preferences for ultimate relevance
Ometria eliminates the blockers that hold CRM teams back when bringing their marketing campaigns to life.
Data in your hands
No need to rely on other teams for your data needs with Ometria’s in-built retail CDP
In-depth customer analysis and reporting
Ometria’s flexible customer insights and reporting give you the answers you need in a matter of clicks
Easy-to-action insight
Build advanced customer segments and action them in your campaigns in a flash
Ometria gives CRM teams confidence in reaching their growth goals.
CRM strategy optimization
AI-supported strategy guidance that highlights the biggest opportunities for segments, campaigns and channels
Testing and optimization tools
Easily improve your campaign performance through a/b testing and campaign optimization
A team of experts
Ometria partners with you, offering team of retail experts and specialists to guide you to success
The Co-Marketer™ is the intelligent core of the Ometria platform. Powered by data science and trained on over 20 billion retail touchpoints, it powers functionality that accelerates CRM performance by helping teams bring better experiences to their customers, faster.
Customer data platform
Our in-built retail CDP centralizes and consolidates all customer data into a single view of each shopper
Customer analysis & insight
Our specialist retail reporting enables CRM teams to get instant insight into retention, campaign and product performance
Predictive intelligence
Our Co-Marketer™-powered insight leverages AI to predict customer tastes, behavior and preferences
Customer segmentation
Our segment builder lets marketers build sophisticated customer segments based on any attributes or behaviors in a couple of clicks
Automated journey builder
Our automation journey builder helps teams create, segment and deliver advanced journeys throughout the customer lifecycle
Cross-channel orchestration & execution
Target shoppers with personalized messages across email, SMS, push, on-site and more
Product recommendations
Harness Ometria’s powerful recommendation engines to offer customers personalized recommendations
Split testing and optimization
Optimize your messages and journey flows with the ability to leverage Ometria’s testing and optimization tools
Integrations
Access and connect all your data with our range of industry-leading integrations
Take the first step toward smarter customer marketing