Joe Nicholas
Joe Nicholas
Posted 09 May 2022

A bigger and better integration with Yotpo

Topics: Announcements

There is nothing more exciting than to see an existing partnership grow and develop in ways that mean our customers can do even more, so I am delighted to share the details of our renewed integration with Yotpo. 

Our enhanced self-serve integration makes it even easier for CRM teams to use Yotpo data to segment, automate and personalize your marketing messages with detailed loyalty and review insights. 

Yotpo + Ometria

Yotpo reviews and rating data 

Our improved integration can be used to enrich the existing product taxonomy with Yotpo’s product reviews data to offer social proof within email, and segmentation based on review activity. 

What does it mean for you?

You can now bring social proof to every Ometria campaign with Yotpo reviews. A simple-to-use integration that enables you to leverage your Yotpo Reviews data through Ometria’s powerful customer data marketing platform

Yotpo integration product review set up

Find out more about how to set up Yotpo product reviews 

Yotpo loyalty and referrals data 

This improved integration enables joint customers to leverage loyalty point data from Yotpo to Ometria. This data enriches Ometria’s customer profiles, enhances personalization, and enhances segmentation. 

What does it mean for you?

You can now easily leverage their Yotpo data to give their customers the best possible loyalty experience. Data can be used to trigger automations, segment customers, and drive conversions.

Yotpo integration loyalty and referrals set up

Find out more about how to set up Yotpo loyalty and referrals 

Loyalty, advocacy and amazing marketing experiences all go hand in hand, both helping to cultivate more personalised, richer experiences built on trust. In addition to that, the ability to use first-party and zero data to better personalize and contextualise an experience is something that all retail marketers should be working towards as access to data from third-party sources continues to increase in cost and decrease in visibility.  

 “We’re very excited to re-launch our integration with Ometria! Not only do they have an amazing team but their technology is truly best-in-class. Our clients have seen exceptional results from using both Ometria and Yotpo and we’re looking forward to seeing the success grow as we move into the next phase of our partnership”

Alex Rosen, Sr. Strategic Alliances Manager, at Yotpo

Enrich your Ometria customer journeys with loyalty and review data from Yotpo to drive even more personalized customer experiences. Find out more about Ometria and our partnerships here. If you are interested in being an Ometria partner.

About Yotpo

Yotpo helps brands accelerate their growth by enabling advocacy and maximizing customer lifetime value. With Yotpo, brands can effectively leverage social proof to increase trust and sales, cultivate loyal customer advocates, engage shoppers on top engagement channels, and so much more. And we want to make it all easy, too, for brands of all sizes.

About Ometria

Ometria is a customer data and marketing platform that helps retailers increase customer loyalty and CRM revenue by sending personalized marketing messages throughout the customer journey. 

Our solution combines the data unification and customer insight of a CDP with a cross-channel marketing orchestration platform, letting retail marketers easily and efficiently create experiences their customers love across email, mobile, on-site, social, direct mail and more. 

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Having Ometria has completely transformed our approach to CRM.
Credence Pym, CRM Manager at Sigma Sports

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